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01 January 1970 01:00:00 CET

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    Purpose marketing: Brand positioning through meaning and shared values

    What is sports sponsorship?

    Meet Pico Get Personal

    Five ways tech will shape the future of sports broadcasting

    How 1. FC Köln reached 100m people while testing new tech in the ‘Innovation Game’

    What should a sports federation's aim be with content?

    Why companies invest millions in sponsorship and what they get in return

    Crossing the line before crossing the line at BMW BERLIN-MARATHON

    Reaching new fans with hyper casual gaming

    The Savannah Bananas: using innovative thinking to make sports fun

    Going big, then small: why Playermaker started with the stars

    Using technology to better prepare for changing weather patterns

    How any sports rightsholder can benefit from gaming and esports

    How sports content automation adds value for rightsholder

    How player positional tracking can change viewer experiences

    4 things that altered sports broadcasting, according to a longtime NBA broadcaster

    Improve fan experiences by getting to know fans, for real

    Brands continue to reach c-suite through mass participation cycling

    Women of Infront Share Their Thoughts on the Industry

    Five ways women’s sports sponsorship can provide ROI for your brand

    Personalising fan experience with OTT & micro-bundling

    How technology can further accelerate esports revenue growth?

    The “Hook” Q&A with bestselling author Nir Eyal about habit-forming products

    How sponsors win with strong content

    6 Data-Driven Social Media Posts To Learn From

    Esports and TV broadcasters have a bright future together

    The sports social media checklist in the Content X era

    Out of the box - designing brand activation for esports

    Opportunities for brands and rights holders from a growing esports audience

    Mastering the esports and gaming ecosystem

    The next play for sports is customer acquisition security

    How tech is unlocking new revenue streams and reshaping the sports marketing industry

    Why esports is the antidote to COVID uncertainty for brands and rights holders

    Six sports marketing trends you can't ignore in 2021

    Keeping up, staying relevant: How FIFA creates content for World Cup social media

    Creating virtual team building experiences

    Employee Engagement: Connecting and disconnecting through mindfulness

    Antourage: Leveraging influencer marketing to connect and monetise

    Keeping remote employee engagement authentic in “the new different”

    The positive effects of COVID-19 on the sports world

    Understanding the threats the Deep and Dark Web pose to the sports world

    The growing importance of cybersecurity in sports

    Brands cannot afford to miss the esports juggernaut in 2021

    How tech is helping brands target hard-to-reach gaming and esports audiences

    How digital finger printing technology is helping the esports world improve media value

    Insights from Warrior Sports on the exclusive CHL competition and sponsorship platform

    How iLOQ used the CHL's unique competition and digital enhanced sponsorship platform to unlock growth

    Olympic medallist and sports marketing expert Rodrigo Garza on the CHL’s sponsorship platform and its opportunities for brands

    Avoiding Injury, Improving Performance: Zone7 Is Empowering Sports Medical Teams

    How technology is helping decision makers better prepare for sporting events

    How technology is helping transform theory to tangible results in sports

    Why brands continue to invest in marketing during times of crisis

    Small team, impactful innovation: Q&A with Minute.ly’s VP Product Management

    Virtual atmosphere: NexGen tool for rights holders

    The Effects of Covid-19: Quick Innovation With an Unknown Expiration Date

    Fit for purpose: how the B2B fitness industry will emerge stronger

    Remote control - Broadcasting in a post-lockdown world

    Sports behind closed doors: Broadcasting, venue advertising & fan engagement in a post-lockdown world

    The future of Virtual Advertising with OTT: The personalised advertising board

    From piracy to personalised content - AI unlocks value

    Monetisation opportunities for rights holders from anti-piracy AI tech

    AI based video asset tracking

    Technologies enhancing remote experiences for sports fans today

    Sponsors score slam-dunk through Turkish Basketball Super League

    Top sports tech to embrace for content optimisation in 2020

    How sports industry can harness social media content viewing revolution

    Startups and corporates - scoring a win-win

    Talking sports tech and corporate-startup partnerships with Aviv Shapira

    Infront Lab - turning sports tech startups into champions

    Fitness Trends to watch

    Sports Event Marketing Operations Trends to watch

    Esports Trends to watch

    4 key elements to creative brand design for multiple host city event

    Virtual Advertising: Enter the Eclipse

    Six milestones that changed perimeter board advertising

    Cooly the Cow: Bringing events to life through iconic mascots

    Raising the bar on the game-day experience in China

    Five observations for sports business in China

    Why looking to startups can add more for clients

    The importance of evaluating your live content distribution platforms

    Connecting brands and consumers in an ever-evolving digital world

    Three of basketball's best digital sponsorship activations

    Digital – the Great Connector

    Promoting Gender Equality in Sports Broadcasting

    How to connect football clubs and esports teams

    Enter Player One: Infront's impact on the esport industry so far

    Entering the game: Infront and esports

    Building a genuine and engaged fan base

    5 reasons iWorkinSport is the perfect opportunity to start your Infront journey

    Digital content: IIHF Ice Hockey World Championship ref cams making an impact

    Branding basketball – How hosts help to reflect look of FIBA events

    Infront Digital: Christoph Heimes on the SPONSORs podcast

    How top brands are using corporate fitness to win the war for talent

    Infront's Bruno Marty on Winter Sports, Olympics, IOC and Asia

    Teamwork making the dream work for football and the DFB Pokal

    Moving mountains - How Infront is instilling its corporate culture

    The balance of technology in broadcast

    LED by example

    The digital revolution in sport

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