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A global leader in sports marketing Together, we shape the future of sports

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A global portfolio of leading sports

What we do

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NEWS & INSIGHT

From rights to reach: Infront's global role across athletics

September 10, 2026

Is regional sports sponsorship a growth strategy for global brands?

June 16, 2026

IIHF Ice Hockey World Championship sponsorship ROI: How brands achieve measurable impact

May 15, 2026

HBS appoints Ronald den Hollander as new CEO as next chapter begins for global host broadcasting powerhouse

September 25, 2026

Consortium led by L Catterton in partnership with HYROX founders acquires Infront’s majority stake in HYROX

September 8, 2026

Infront and SPORTEUROPE.TV extend IIHF World Championship™ media rights agreement until 2031

September 8, 2026

Digital Innovation at the IIHF Ice Hockey World Championship Case Study

February 20, 2026

Curling Sponsorship Case Study: Le Gruyère AOP x World Curling

February 10, 2026

How Infront Productions and Badminton World Federation bring fans closer to the sport

January 21, 2026

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