
What we do
-
The emerging field of participation sport events is growing rapidly, presenting an exciting and rewarding space for your brand to explore new ways to connect with diverse, engaged audiences and to drive employee engagement and workplace wellbeing.
As Europe's market leader in mass participation events, with a host of popular owned properties and strategic partnerships, Infront’s Active Lifestyle Team offers expert help to you find the perfect fit for your sponsorship and/or workplace health goals.
We provide exclusive access to leading fitness events in various formats, from classic (e.g., city marathons) and corporate (e.g., team endurance runs) to themed (e.g., obstacle courses) and digital events (e.g., interactive urban challenges).
-
How we can help you
-
1 4Classic Fitness
-
2 4Corporate Fitness
-
3 4Themed Fitness
-
4 4Digital Fitness
Our world
Connecting your brand with the crowd
Discover how Infront builds meaningful and enduring relationships between brands, fans and athletes through participation sports.
Reach

Engage

Activate

Grow

We have built a legacy as Europe’s leader in the rapidly growing world of participation sports.
From corporate fitness to innovative tech-driven, urban events, our expert team works with you to grow engagement, awareness and reach by unlocking the potential of this exciting trend.
LET'S KEEP IN TOUCH
NEWS & INSIGHT


Where All roads lead to…sustainability: How Run Rome The Marathon is embracing social responsibility

Insights Unveiled: B2Run’s holistic approach to health and employer branding

Mass participation booms: Over one million join Infront’s Active Lifestyle events

Sanlam Cape Town Marathon takes significant step towards becoming Africa’s first Major

Infront strides further into running through strategic Shanghai Marathon partnership

Sports marketing & sponsorship trends
