SPORT: A CATALYST FOR GLOBAL CHANGE
The world is experiencing unprecedented change: Global health risks, increasing inequalities, and climate change pose existential risks for society, economy, and the environment. This puts the world of sports at a tipping point as well.
As a global leader in shaping the future of sports, Infront acknowledges its shared responsibility for this planet and its people. We believe sport is a unifying force that can create worldwide alliances to lead the way to a more sustainable development. But equally, we must do our part as well.
OUR FOCUS AREAS
Reveal our five strategic pillars for driving sustainable change. In each area, we have defined specific targets until 2025, which we annually follow up on in our Sustainability Report.
Shaping the
sports ecosystem
Strengthen ESG governance, build internal expertise, and foster stakeholder
dialogue.
Fostering integrity
Ensure compliance through due diligence, ISO standards, training, and reporting.
Promoting health
Provide platforms for an active, healthy lifestyle - to our employees as well as to the general public.
Enabling inclusive growth
Provide equal chances to benefit, work and compete in sports.
Fighting climate change
Improve our understanding of climate change issues in the context of sports and engage in climate action.
STAKEHOLDER DIALOGUE
Achieving sustainability in sport will mean every stakeholder playing a crucial role. Aligning the diverse interests of federations, local communities, hosts, sponsors, fans and everything in-between is both the biggest challenge and the greatest opportunity.
As a partner and service provider to the global sports industry, Infront is well-placed to advance sustainability through a collaborative approach. We are particularly committed to engage in an industry dialogue to orchestrate the collective effort on climate action and better understand climate change issues in the context of sports.
HOW WE ENGAGE WITH OUR PARTNERS & CLIENTS
We are committed to support our partners and clients in their attempt to undertake systematic efforts to promote greater environmental and social responsibility through their respective sports, events, and sponsorship engagements.
Through regular dialogue, joint initiatives, and continuous improvement of our data and reporting, we identify where we can turn challenges into opportunities to grow a sustainable future together.
Download the case study to get more insights.
Further case studies
Serving success: Vodafone's strategic play in Turkish Women's Volleyball
Vodafone entered the largest sponsorship of its kind for women’s sport in Turkey and volleyball globally, indicating a ...
Sustainable Sponsorship: Stora Enso & FIS Nordic World Ski Championships Case Study
At the forefront of renewable solutions, Stora Enso partnered with the FIS Nordic World Ski Championships to bring sustainable ...
Hey Google, tell me about the FIBA Women’s World Cup
Google was named the inaugural partner ahead of the FIBA Women's Basketball World Cup 2022, representing a joint endeavour to ...
HOW WE ENGAGE WITH OUR EMPLOYEES
We want everyone at Infront to feel they have a real voice and a place in our community. That’s why we listen through staff surveys, open feedback channels, and regular communication sessions.
With the Nations Cup and the Collaboration Week we have introduced specific formats to improve teamwork and knowledge exchange across the company.
WANT TO BE PART OF OUR TEAM?
Get in touch!
STORIES FROM THE INFRONT GROUP
Challenges for sustainability in sport: Practical progress or structural challenge?
Explore the challenges and progress of sustainability in sports, examining structural constraints, fan expectations, and the ...
Behind the scenes of sustainability in winter sport: Tackling challenges and driving change
Can winter sports be sustainable? As climate change threatens snow seasons and disciplines, sports organisations must act.
Where All roads lead to…sustainability: How Run Rome The Marathon is embracing social responsibility
The Rome Marathon wants to redefine marathon sustainability. In partnership with Infront, it is integrating sustainable practices ...
B2Run: How Europe’s biggest running series meets the ”growing importance of health and fitness within companies”
More than 240,000 participants from over 11,800 companies registered for 18 B2Run run events, the BASF Company Cup and the MOPO ...
DISCOVER OUR REPORTS
Research reports
Next Play
Guided by Infront's expertise in the sports marketing industry, this report explores how rights holders, brands and broadcasters can drive sustainable revenue by developing and audience-first approach.
Brave New Sport
Sport has always played a major role in society and the importance of playful competition has been integral to humanity’s cultural evolution. How can it grow its role as a catalyst for technology, business, health and geopolitics?