WHAT CAN YOU EXPECT?
The impact of the COVID-19 pandemic on an industry heavily reliant on live sport and in-person engagement has been well-documented, but with great impact, also comes great opportunity.
Infront is addressing six trends as the most relevant for rights holders and brands:
- Embracing complexity: Navigating a changing media distribution landscape
- Entertain me: Meeting demand for content formats beyond live
- Performance and flexible partnerships: The implications for sports sponsorship
- Tech boom: Harnessing the growing sports tech market
- Keeping fit: Intensifying fitness mega trends
- A new essential ingredient: The evolution and growth of esports
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