CASE STUDY

Driving digital innovation at the IIHF Ice Hockey World Championship

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CASE STUDY 05/03/2026

Elevating the global ice hockey experience

Infront has been working alongside the IIHF since 1981 and has also jointly developed the digital ecosystem and social media content for the IIHF WM since 2016, helping to bring the excitement of the IIHF Ice Hockey World Championship closer to fans around the world.

Through close collaboration with the IIHF Marketing and Communications team, Infront’s digital experts support and jointly with the IIHF drive the full digital strategy covering content creation,
gamification, live streaming, data and reporting, ensuring that every tournament pushes the boundaries of fan engagement, storytelling, and digital innovation.

Facts & Figures

Jan 2026 IIHF Facts and Figures Website