How rightsholders can maximise revenue with corporate hospitality in sports
July 17, 2025
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Sports Sponsorship
Leverage digital rights for a winning sponsorship strategy
Discover how sports sponsorship is evolving in 2025, as innovative strategies go beyond digital rights to drive deeper fan engagement...
May 28, 2025
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Sports Sponsorship
5 key trends in sport to watch out for in 2025
Discover what’s driving the next wave of growth in sport. Infront’s 2025 Trends Report explores shifting fan habits, smarter...
May 22, 2025
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Sports Sponsorship
Active lifestyle trends: Why Rome matters now
Rome’s marathon boom is a sign of how wellness, identity and digital culture are reshaping mass participation events. Discover why...
May 16, 2025
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Sports Sponsorship
"Engagement naturally enhances sponsorship" - Q&A with IBU Secretary General Max Cobb
Biathlon is evolving, and so is its commercial strategy. IBU Secretary General Max Cobb shares how athlete-driven media, AI-powered...
March 14, 2025
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Sports Sponsorship
Virtual advertising in sport: Smarter strategies for brand engagement
Virtual advertising in sport allows brands to deliver targeted, region-specific messaging during live broadcasts. By digitally...
February 19, 2025
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Sports Sponsorship
10 reasons why virtual advertising in live sports is a winning play for gaming brands
Virtual advertising offers gaming brands a flexible, targeted, and cost-effective way to connect with sports audiences.
February 19, 2025
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Sports Sponsorship
Behind the scenes of sustainability in winter sport: Tackling challenges and driving change
Can winter sports be sustainable? As climate change threatens snow seasons and disciplines, sports organisations must act.
December 18, 2024
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Sports Sponsorship
Q&A: Würth’s winter sports sponsorship and the value of brand involvement in sport
Würth’s sports sponsorship journey continues at the FIS Nordic World Ski Championships in Trondheim 2025. Discover how their brand...
November 27, 2024
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Sports Sponsorship
Three reasons why the sports industry should care more about environmental sustainability
Here are three reasons, why the whole sports industry should engage in sustainable development and jointly become more environmentally...
October 15, 2024
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Sports Sponsorship
Five focus points for sustainability in sports
Sustainability in sports is about securing the future of the industry itself. Here we offer brands and rightsholders insights into how...
October 15, 2024
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Sports Sponsorship
B2Run: How Europe’s biggest running series meets the ”growing importance of health and fitness within companies”
More than 240,000 participants from over 11,800 companies registered for 18 B2Run run events, the BASF Company Cup and the MOPO Team...
October 7, 2024
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CASE STUDY
Hey Google, tell me about the FIBA Women’s World Cup
Google was named the inaugural partner ahead of the FIBA Women's Basketball World Cup 2022, representing a joint endeavour to elevate the profi le of women's basketball on a global platform.
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