Hole in one: Behind the scenes of the 81° Italian Open presented by Regione Emilia-Romagna
June 26, 2024
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Sports Sponsorship
Stepping up: Inside SKECHERS' winning sports sponsorship strategy
We sat down with Björn Quadt, Head of Marketing at SKECHERS Deutschland GmbH, to delve into the strategy behind this collaboration,...
May 30, 2024
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Sports Sponsorship
Insights Unveiled: B2Run’s holistic approach to health and employer branding
B2Run, the innovative corporate running series, had a remarkable rebound post COVID-19 with 260,000 participants in the DACH region...
March 6, 2024
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Sports Sponsorship
Insights unveiled: Broad community and purpose driving XLETIX’s sponsorship proposition
XLETIX's inclusive approach ensures that its events cater to a wide demographic, from athletes to families seeking adventure.
February 22, 2024
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Sports Sponsorship
Transforming biathlon into a premier sponsorship platform
The BMW IBU World Championships Biathlon 2024 is a chance to shed some light on how the sport continues to provide sponsorship...
February 19, 2024
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Sports Sponsorship
The commercial world of mass participation and fitness sports
In an era where fitness trends are rapidly evolving, participation sports have emerged as a cornerstone of contemporary sports...
December 12, 2023
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Sports Sponsorship
Beyond the court: Vodafone's partnership with Turkish Volleyball Federation
Vodafone and Turkish Volleyball partnership brokered by Infront stands as a monumental model in women's sports sponsorship,...
December 6, 2023
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Sports Sponsorship
Embracing change: Infront Italy’s Alessandro Giacomini discusses the digital evolution in sports marketing
As the digital landscape continues to reshape the sporting world, Infront remains at the forefront, innovating within the revolution...
November 8, 2023
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Sports Sponsorship
Pioneering the track: How MXGP's 2023 season built a foundation for partners and fans to engage
Explore how MXGP set standards in fan and sponsorship engagement through innovative content and events.
October 31, 2023
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Sports Sponsorship
Unpacking the ROI of The Sphere vs. Sports Sponsorship
Exploring the ROI of The Sphere versus sports sponsorship unveils a narrative of short-term dazzle against long-term engagement.
October 20, 2023
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Sports Sponsorship
Powering Success for the FIBA Basketball World Cup 2023
The highly anticipated FIBA Basketball World Cup 2023 tipped off on August 25, and the excitement was palpable. This year's tournament...
August 30, 2023
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Sports Sponsorship
Marking six years with the BWF
The 2023 TotalEnergies BWF World Championships in Copenhagen, Denmark, takes place six years after Infront and the Badminton World...
August 24, 2023
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CASE STUDY
Esports production case study: how eSerie A delivered a scalable competitive gaming format
Esports production requires more than adapting traditional broadcast models. It demands a fundamentally different approach to how competitions are structured, delivered and experienced across platforms
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