Why mass participation sports marketing is a strategic growth opportunity for brands
April 10, 2026
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Sports Sponsorship
Mass participation sports sponsorship: Five scalable formats that turn reach into real activation
How Infront’s Active Lifestyle unit drives mass participation sports sponsorship with low barriers and communities that return
February 20, 2026
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Participation Sports
Fitness marketing: Why brands must join the fitness tribe, not just the race
Fitness is identity as well as activity. Discover how brands like PUMA and Myprotein are embedding into fitness communities, and why...
June 10, 2025
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Sports Sponsorship
Active lifestyle trends: Why Rome matters now
Rome’s marathon boom is a sign of how wellness, identity and digital culture are reshaping mass participation events. Discover why...
May 16, 2025
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Sports Sponsorship
B2Run: How Europe’s biggest running series meets the ”growing importance of health and fitness within companies”
More than 240,000 participants from over 11,800 companies registered for 18 B2Run run events, the BASF Company Cup and the MOPO Team...
October 7, 2024
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Participation Sports
Where All roads lead to…sustainability: How Run Rome The Marathon is embracing social responsibility
The Rome Marathon wants to redefine marathon sustainability. In partnership with Infront, it is integrating sustainable practices for...
April 10, 2024
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Sports Sponsorship
Insights Unveiled: B2Run’s holistic approach to health and employer branding
B2Run, the innovative corporate running series, had a remarkable rebound post COVID-19 with 260,000 participants in the DACH region...
March 6, 2024
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Sports Sponsorship
Insights unveiled: Broad community and purpose driving XLETIX’s sponsorship proposition
XLETIX's inclusive approach ensures that its events cater to a wide demographic, from athletes to families seeking adventure.
February 22, 2024
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Participation Sports
Pedal into the Future: Accessible Races for Everyone through Technology
Threshold Sports and ROUVY have teamed up to bring the thrill of cycling right into your living room, making it accessible to...
February 13, 2024
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Sports Sponsorship
The commercial world of mass participation and fitness sports
In an era where fitness trends are rapidly evolving, participation sports have emerged as a cornerstone of contemporary sports...
December 12, 2023
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Participation Sports
Sydney Marathon: On the verge of World Marathon Major status
Discover how marketing and media rights are integral to the Sydney Marathon's journey towards joining the prestigious Abbott World...
November 28, 2023
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Sports Event Management
HYROX: From a disruptive fitness race to a global mass participation powerhouse
HYROX is now one of the world’s largest fitness racing series, hosting nearly 100 events across 30+ countries and engaging over a...
October 13, 2023
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CASE STUDY
How Conrad used sports sponsorship to strengthen brand relevance across Europe
A strategic partnership combining the IBU World Cup and Loop One Festival to drive brand perception, customer engagement and measurable business outcomes.
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