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01 January 1970 01:00:00 CET

Featured stories

Sports Marketing Sports Content Automation Sports Technology

Reaching new fans with hyper casual gaming

    The Covid-19 Pandemic forced many sports organisations to rethink their strategies over the last two years, opening the door for new ways of engaging fans, appealing to new audiences and monetisin...

Sports Marketing Sports Technology

The Savannah Bananas: using innovative thinking to make sports fun

Sports Marketing Sports Technology

Going big, then small: why Playermaker started with the stars


Sports Marketing Sports Technology

Using technology to better prepare for changing weather patterns

Sports Event Management Sports Marketing

How any sports rightsholder can benefit from gaming and esports

The entry point to esports is getting lower The last two years have seen gaming and esports mature, growing from an unknown – albeit significant – entity in the sports industry to a recognised next st...

Sports Marketing Sports Technology

How player positional tracking can change viewer experiences

Sports Marketing Sports Broadcast Production

4 things that altered sports broadcasting, according to a longtime NBA broadcaster

Marc Zumoff, longtime play-by-play announcer of the Philadelphia 76ers, shares his insights on the changes he experienced while covering the NBA team.  Broadcasting is not what it once was. Sports are...

Sports Marketing Sports Technology

Improve fan experiences by getting to know fans, for real

Sports Sponsorship Sports Marketing

Brands continue to reach c-suite through mass participation cycling

Cycling’s position as the c-suite’s way of networking and connecting is not a new trend. It was widely reported seven years ago that board members were swapping golf clubs for lycra and the fact remai...

Sports Marketing Careers

Women of Infront Share Their Thoughts on the Industry

Women are starting to take a more central role in sports, from the courts to the boardroom. In honor of International Women’s Day, we asked some of our female colleagues to share their advice, challen...