How 1. FC Köln reached 100m people while testing new tech in the ‘Innovation Game’
January 20, 2023
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Sports Sponsorship
Badminton’s burgeoning growth appealing to global audience
The BWF renewed its partnership with HSBC. Infront's David Nivelle discusses how it is the culmination of a successful commercial...
December 20, 2022
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Sports Sponsorship
Purpose marketing: Brand positioning through meaning and shared values
Discover what purpose marketing means for brands and why it is important to sports sponsorship in line with the rising importance of...
November 25, 2022
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Sports Sponsorship
The ultimate sports sponsorship guide
What is sport sponsorship and how can it help brands? Discover the opportunities and benefits of sports sponsorship and learn why...
November 22, 2022
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Sports Marketing
Five ways tech will shape the future of sports broadcasting
Channel owners are always looking at ways to get a step ahead of their competition. Here are five ways tech could dictate the future...
November 10, 2022
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Sports Sponsorship
Why companies invest millions in sponsorship and what they get in return
We look at the potential, benefits and risks of large sponsorship partnerships and whether they are still worthwhile for brands today.
September 30, 2022
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Sports Marketing
Reaching new fans with hyper casual gaming
How European Handball Federation used hyper-casual gaming to reach new and younger audiences during their tournaments.
September 8, 2022
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Sports Marketing
The Savannah Bananas: using innovative thinking to make sports fun
The Savannah Bananas have torn up the rule book and are using innovative thinking and creative content to give baseball the facelift...
September 7, 2022
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Sports Event Management
How any sports rightsholder can benefit from gaming and esports
The last two years have seen gaming and esports mature and the entry points to esports are getting lower.
June 14, 2022
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Sports Marketing
Improve fan experiences by getting to know fans, for real
Pico, Get Personal helps you improve fan experiences by using technology to really, truly get to know your fans on a personal level
April 6, 2022
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Sports Sponsorship
Brands continue to reach c-suite through mass participation cycling
Cycling’s position as the c-suite’s way of networking is not a new trend. It has been widely reported the sport is popular among key...
March 25, 2022
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Sports Marketing
Women of Infront Share Their Thoughts on the Industry
Women of Infront share their thoughts on the industry in honor of International Women's Day
March 8, 2022
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CASE STUDY
Hey Google, tell me about the FIBA Women’s World Cup
Google was named the inaugural partner ahead of the FIBA Women's Basketball World Cup 2022, representing a joint endeavour to elevate the profi le of women's basketball on a global platform.
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