Pioneering the track: How MXGP's 2023 season built a foundation for partners and fans to engage
October 31, 2023
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Sports Sponsorship
Unpacking the ROI of The Sphere vs. Sports Sponsorship
Exploring the ROI of The Sphere versus sports sponsorship unveils a narrative of short-term dazzle against long-term engagement.
October 20, 2023
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Sports Event Management
HYROX: From a disruptive fitness race to a global mass participation powerhouse
HYROX is now one of the world’s largest fitness racing series, hosting nearly 100 events across 30+ countries and engaging over a...
October 13, 2023
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Sports Sponsorship
Powering Success for the FIBA Basketball World Cup 2023
The highly anticipated FIBA Basketball World Cup 2023 tipped off on August 25, and the excitement was palpable. This year's tournament...
August 30, 2023
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Sports Sponsorship
Marking six years with the BWF
The 2023 TotalEnergies BWF World Championships in Copenhagen, Denmark, takes place six years after Infront and the Badminton World...
August 24, 2023
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Sports Sponsorship
The rise of women's sport: An unparalleled sponsorship opportunity
Discover the untapped commercial potential in women's sports sponsorship and its transformative societal impact.
August 14, 2023
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Sports Marketing
The fan journey: A deep dive into customer experience in the sports industry
How rights owners can improve fan experiences by navigating the fan journey
August 9, 2023
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Sports Sponsorship
Celebrating the best examples of sports sponsorship with VSA
Explore some of the best examples of sports sponsorship. These collaborations with Infront showcase the success of sports sponsorship.
August 3, 2023
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Sports Sponsorship
Sports sponsorship ROI: How to measure impact and maximise investment
Why sponsorship ROI in sport is about more than visibility. Explore how audience attention, emotional context and fan engagement shape...
May 4, 2023
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Sports Event Management
An organic working environment
The thrill and excitement of any event on snow is not just reserved for the athletes and spectators on the slopes. Behind the scenes,...
March 15, 2023
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Sports Event Management
Building a world-class event from scratch
Sport events offer all manner of logistical challenges. This is the story of how world-class events – such as the FIS Alpine, Nordic...
March 15, 2023
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Sports Marketing
How 1. FC Köln reached 100m people while testing new tech in the ‘Innovation Game’
How 1. FC Köln and Infront Lab's 'Innovation Game' reached 100m people while testing new technologies
January 20, 2023
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CASE STUDY
How Conrad used sports sponsorship to strengthen brand relevance across Europe
A strategic partnership combining the IBU World Cup and Loop One Festival to drive brand perception, customer engagement and measurable business outcomes.
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