A strategic partnership combining the IBU World Cup and Loop One Festival to drive brand perception, customer engagement and measurable business outcomes.
The challenge
Conrad wanted to:
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strengthen its B2B brand positioning
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increase visibility in key European markets
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build stronger customer relationships
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support its evolution as a strategic sourcing partner
The question was simple: Could sports sponsorship deliver measurable business value beyond visibility?
The solution
Together with Infront, Conrad developed a sponsorship strategy built around audience fit, shared values and activation opportunities.
The partnership combined:
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The IBU World Cup for scale, visibility and credibility
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Loop One Festival for engagement, hospitality and customer experiences
Creating a platform that connected the brand with audiences across multiple European markets.
The results
The partnership also created valuable opportunities for customer engagement throughout the season.