A brand built on precision meets a sport defined by It
Conrad Electronic was established in 1923 has built a reputation of being a reliable provider of technology and electronics. With a strong focus on innovation, technical expertise and futureproofed solutions, Conrad was looking for a relevant platform to connect its brand with performance, precision and technological excellence.
Conrad’s ambition was twofold: to strengthen brand visibility and clearly position itself as a B2B sourcing partner for technical supplies, while building closer relationships with its core customers.
Biathlon offered a strong strategic match. Its reach across Europe and association with performance, fairness and precision created a natural environment for positive brand transfer. As a result, Conrad partnered with IBU for the first time during the 2025/26 season, becoming the official Timing und Electronic Partner of the IBU World Cup, while also supporting the inaugural Loop One Festival.
The first season confirmed strong alignment between platform and objectives. Market research indicated a positive image transfer, while World Cup events such as Oslo proved effective in creating meaningful customer interactions.
