The role of sponsorship in driving brand visibility: LIQUI MOLY’s journey
September 16, 2024
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Sports Sponsorship
Stepping up: Inside SKECHERS' winning sports sponsorship strategy
We sat down with Björn Quadt, Head of Marketing at SKECHERS Deutschland GmbH, to delve into the strategy behind this collaboration,...
May 30, 2024
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Sports Sponsorship
Transforming biathlon into a premier sponsorship platform
The BMW IBU World Championships Biathlon 2024 is a chance to shed some light on how the sport continues to provide sponsorship...
February 19, 2024
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Sports Sponsorship
The commercial world of mass participation and fitness sports
In an era where fitness trends are rapidly evolving, participation sports have emerged as a cornerstone of contemporary sports...
December 12, 2023
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Sports Sponsorship
Beyond the court: Vodafone's partnership with Turkish Volleyball Federation
Vodafone and Turkish Volleyball partnership brokered by Infront stands as a monumental model in women's sports sponsorship,...
December 6, 2023
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Sports Sponsorship
Embracing change: Infront Italy’s Alessandro Giacomini discusses the digital evolution in sports marketing
As the digital landscape continues to reshape the sporting world, Infront remains at the forefront, innovating within the revolution...
November 8, 2023
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Sports Sponsorship
Pioneering the track: How MXGP's 2023 season built a foundation for partners and fans to engage
Explore how MXGP set standards in fan and sponsorship engagement through innovative content and events.
October 31, 2023
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Sports Sponsorship
Unpacking the ROI of The Sphere vs. Sports Sponsorship
Exploring the ROI of The Sphere versus sports sponsorship unveils a narrative of short-term dazzle against long-term engagement.
October 20, 2023
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Sports Event Management
HYROX: The meteoric rise of a global fitness racing phenomenon
In a world where fitness has evolved from a mere goal to a dynamic lifestyle, HYROX is leading a global revolution.
October 13, 2023
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Sports Sponsorship
Powering Success for the FIBA Basketball World Cup 2023
The highly anticipated FIBA Basketball World Cup 2023 tipped off on August 25, and the excitement was palpable. This year's tournament...
August 30, 2023
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Sports Sponsorship
Marking six years with the BWF
The 2023 TotalEnergies BWF World Championships in Copenhagen, Denmark, takes place six years after Infront and the Badminton World...
August 24, 2023
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Sports Sponsorship
The rise of women's sport: An unparalleled sponsorship opportunity
Discover the untapped commercial potential in women's sports sponsorship and its transformative societal impact.
August 14, 2023
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CASE STUDY
Le Gruyère AOP x World Curling: A decade of precision, tradition, and global reach
For more than twenty years, Switzerland’s most iconic cheese has partnered with World Curling, This long-standing collaboration goes beyond logo exposure, aligning the messaging between a premium gastronomic brand and a winter sport defined by precision, strategy, teamwork, and discipline.
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