Active lifestyle trends: Why Rome matters now
May 16, 2025
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Sports Sponsorship
"Engagement naturally enhances sponsorship" - Q&A with IBU Secretary General Max Cobb
Biathlon is evolving, and so is its commercial strategy. IBU Secretary General Max Cobb shares how athlete-driven media, AI-powered...
March 14, 2025
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Sports Sponsorship
Virtual advertising in sport: Smarter strategies for brand engagement
Virtual advertising in sport allows brands to deliver targeted, region-specific messaging during live broadcasts. By digitally...
February 19, 2025
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Sports Sponsorship
10 reasons why virtual advertising in live sports is a winning play for gaming brands
Virtual advertising offers gaming brands a flexible, targeted, and cost-effective way to connect with sports audiences.
February 19, 2025
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Sports Sponsorship
Q&A: Würth’s winter sports sponsorship and the value of brand involvement in sport
Würth’s sports sponsorship journey continues at the FIS Nordic World Ski Championships in Trondheim 2025. Discover how their brand...
November 27, 2024
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Sports Marketing
Infront secures international media rights for new World Athletics Ultimate Championship
Infront has been appointed by World Athletics to lead international media rights sales for the World Athletics Ultimate Championship.
November 22, 2024
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Sports Sponsorship
B2Run: How Europe’s biggest running series meets the ”growing importance of health and fitness within companies”
More than 240,000 participants from over 11,800 companies registered for 18 B2Run run events, the BASF Company Cup and the MOPO Team...
October 7, 2024
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Sports Sponsorship
The role of sponsorship in driving brand visibility: LIQUI MOLY’s journey
LIQUI MOLY is an example of how a holistic approach can see multiple benefits. By sponsoring both winter and summer sports, they have...
September 16, 2024
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Sports Sponsorship
Stepping up: Inside SKECHERS' winning sports sponsorship strategy
We sat down with Björn Quadt, Head of Marketing at SKECHERS Deutschland GmbH, to delve into the strategy behind this collaboration,...
May 30, 2024
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Sports Sponsorship
Transforming biathlon into a premier sponsorship platform
The BMW IBU World Championships Biathlon 2024 is a chance to shed some light on how the sport continues to provide sponsorship...
February 19, 2024
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Sports Sponsorship
The commercial world of mass participation and fitness sports
In an era where fitness trends are rapidly evolving, participation sports have emerged as a cornerstone of contemporary sports...
December 12, 2023
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Sports Sponsorship
Beyond the court: Vodafone's partnership with Turkish Volleyball Federation
Vodafone and Turkish Volleyball partnership brokered by Infront stands as a monumental model in women's sports sponsorship,...
December 6, 2023
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CASE STUDY
How Conrad used sports sponsorship to strengthen brand relevance across Europe
A strategic partnership combining the IBU World Cup and Loop One Festival to drive brand perception, customer engagement and measurable business outcomes.
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