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01 January 1970 01:00:00 CET

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Sports Marketing Sports Content Automation Sports Technology

Reaching new fans with hyper casual gaming

    The Covid-19 Pandemic forced many sports organisations to rethink their strategies over the last two years, opening the door for new ways of engaging fans, appealing to new audiences and monetisin...

Sports Marketing Sports Technology

The Savannah Bananas: using innovative thinking to make sports fun

Sports Marketing Sports Technology

Going big, then small: why Playermaker started with the stars


Sports Marketing Sports Technology

Using technology to better prepare for changing weather patterns

Sports Content Automation Sports Technology Content X

How sports content automation adds value for rightsholder

In 2017 Elon Musk – the would be king of Twitter and deliverer of convertibles to space – explained that the biggest future danger facing mankind is AI (Artificial Intelligence) and machine learning. ...

Sports Marketing Sports Technology

How player positional tracking can change viewer experiences

Sports Marketing Sports Technology

Improve fan experiences by getting to know fans, for real

Sports Technology Sports Media Rights

Personalising fan experience with OTT & micro-bundling

    Covid-19 forced many sports organisations to embrace innovation, further accelerating processes that were already in place. 

Sports Content Automation Sports Technology Content X

6 Data-Driven Social Media Posts To Learn From

Sports fans of the 21st century crave more and more content, in all its shapes and forms. Meanwhile, capturing fan attention has become a battle, pushing sports entities to become more creative in the...

Sports Content Automation Sports Technology Content X

The sports social media checklist in the Content X era

Sports are fast-paced, exciting, and there’s always some action going on. This is one reason why people are drawn to sports in the first place. This is true both for fans and for social media managers...