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January 26, 2020
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Sports Marketing
Six milestones that changed perimeter board advertising
Let's go back and take a look at six milestones that have made perimeter board advertising an enduring and profitable marketing...
September 13, 2019
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Sports Event Management
Raising the bar on the game-day experience in China
The rising wealth of the middle class and growing access to basketball games has only fuelled the passion for the sport in China. How...
July 4, 2019
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Sports Marketing
Five observations for sports business in China
Infront's President & CEO, Philippe Blatter, shares observations and opportunities for the sports business in China.
January 24, 2019
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Sports Marketing
The importance of evaluating your live content distribution platforms
Infront's Claude Ruibal discusses some of the key trends that sports properties will need to face in 2019 when it comes to...
January 11, 2019
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Sports Sponsorship
Three of basketball's best digital sponsorship activations
Just like the fast-paced nature of the game, basketball sponsors need to stay on their toes when it comes to activation trends.
December 3, 2018
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Sports Marketing
Digital content: IIHF Ice Hockey World Championship ref cams making an impact
It is the first time it is being used for broadcast at an IIHF Ice Hockey World Championship with two referee cameras available each...
May 11, 2018
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Sports Event Management
Infront's Bruno Marty on Winter Sports, Olympics, IOC and Asia
Infront has a big influence on the development of winter sports marketing as a partner to all seven Olympic winter sports associations...
February 16, 2018
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Sports Event Management
Teamwork making the dream work for football and the DFB Pokal
The DFB Pokal is recognised as one of the best football club competitions in the world. Here is how Infront delivers it.
February 7, 2018
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Sports Marketing
The balance of technology in broadcast
Broadcasting sporting events is always going to be linked to delivering the best coverage for fans and the technology we need to...
October 4, 2017
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CASE STUDY
How Conrad used sports sponsorship to strengthen brand relevance across Europe
A strategic partnership combining the IBU World Cup and Loop One Festival to drive brand perception, customer engagement and measurable business outcomes.
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