Infront Blog

Sports Marketing

How to maximise brand visibility through event design: Insights from the FIS Nordic World Ski Championships Trondheim 2025

Discover how smart event design elevated brand visibility at the Nordic World Ski Championships. From local inspiration to seamless...

July 14, 2025 Read more

Sports Marketing

Master fan engagement in football to capture Gen Alpha

Fan engagement in football is key to reaching Gen Alpha and unlocking new revenue. Learn how digital platforms and AI are reshaping...

June 2, 2025 Read more

Sports Sponsorship

Active lifestyle trends: Why Rome matters now

Rome’s marathon boom is a sign of how wellness, identity and digital culture are reshaping mass participation events. Discover why...

May 16, 2025 Read more

Sports Sponsorship

"Engagement naturally enhances sponsorship" - Q&A with IBU Secretary General Max Cobb

Biathlon is evolving, and so is its commercial strategy. IBU Secretary General Max Cobb shares how athlete-driven media, AI-powered...

March 14, 2025 Read more

Sports Sponsorship

Virtual advertising in sport: Smarter strategies for brand engagement

Virtual advertising in sport allows brands to deliver targeted, region-specific messaging during live broadcasts. By digitally...

February 19, 2025 Read more

Sports Sponsorship

10 reasons why virtual advertising in live sports is a winning play for gaming brands

Virtual advertising offers gaming brands a flexible, targeted, and cost-effective way to connect with sports audiences.

February 19, 2025 Read more

Sports Sponsorship

Q&A: Würth’s winter sports sponsorship and the value of brand involvement in sport

Würth’s sports sponsorship journey continues at the FIS Nordic World Ski Championships in Trondheim 2025. Discover how their brand...

November 27, 2024 Read more

Sports Marketing

Infront secures international media rights for new World Athletics Ultimate Championship

Infront has been appointed by World Athletics to lead international media rights sales for the World Athletics Ultimate Championship.

November 22, 2024 Read more

Sports Sponsorship

B2Run: How Europe’s biggest running series meets the ”growing importance of health and fitness within companies”

More than 240,000 participants from over 11,800 companies registered for 18 B2Run run events, the BASF Company Cup and the MOPO Team...

October 7, 2024 Read more

Sports Sponsorship

The role of sponsorship in driving brand visibility: LIQUI MOLY’s journey

LIQUI MOLY is an example of how a holistic approach can see multiple benefits. By sponsoring both winter and summer sports, they have...

September 16, 2024 Read more

Sports Sponsorship

Stepping up: Inside SKECHERS' winning sports sponsorship strategy

We sat down with Björn Quadt, Head of Marketing at SKECHERS Deutschland GmbH, to delve into the strategy behind this collaboration,...

May 30, 2024 Read more

Sports Sponsorship

Transforming biathlon into a premier sponsorship platform

The BMW IBU World Championships Biathlon 2024 is a chance to shed some light on how the sport continues to provide sponsorship...

February 19, 2024 Read more