Purpose marketing: Brand positioning through meaning and shared values
November 25, 2022
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Sports Sponsorship
The ultimate sports sponsorship guide
What is sport sponsorship and how can it help brands? Discover the opportunities and benefits of sports sponsorship and learn why...
November 22, 2022
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Sports Marketing
Five ways tech will shape the future of sports broadcasting
Channel owners are always looking at ways to get a step ahead of their competition. Here are five ways tech could dictate the future...
November 10, 2022
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Sports Sponsorship
Why companies invest millions in sponsorship and what they get in return
We look at the potential, benefits and risks of large sponsorship partnerships and whether they are still worthwhile for brands today.
September 30, 2022
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Sports Marketing
Reaching new fans with hyper casual gaming
How European Handball Federation used hyper-casual gaming to reach new and younger audiences during their tournaments.
September 8, 2022
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Sports Marketing
The Savannah Bananas: using innovative thinking to make sports fun
The Savannah Bananas have torn up the rule book and are using innovative thinking and creative content to give baseball the facelift...
September 7, 2022
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Sports Event Management
How any sports rightsholder can benefit from gaming and esports
The last two years have seen gaming and esports mature and the entry points to esports are getting lower.
June 14, 2022
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Sports Sponsorship
Brands continue to reach c-suite through mass participation cycling
Cycling’s position as the c-suite’s way of networking is not a new trend. It has been widely reported the sport is popular among key...
March 25, 2022
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Sports Sponsorship
Five ways women’s sports sponsorship can provide ROI for your brand
The last few years have seen women’s sport being given more of the spotlight. Here are five reasons why brands should invest in...
February 1, 2022
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Sports Sponsorship
How sponsors win with strong content
Can the big sponsorship coup also succeed beyond the typical premium rights such as main sponsorship or naming rights? With the right...
August 19, 2021
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Sports Sponsorship
How to activate sponsorship in esports
The esports ecosystem is a space where all kinds of brands can make a big impression with fans. The key to a successful brand...
June 17, 2021
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Sports Sponsorship
Esports audience growth - potential & opportunities
Esports fans are different to the average sports enthusiast. They’re younger and highly engaged in digital ecosystems. For rights...
June 14, 2021
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CASE STUDY
How Conrad used sports sponsorship to strengthen brand relevance across Europe
A strategic partnership combining the IBU World Cup and Loop One Festival to drive brand perception, customer engagement and measurable business outcomes.
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