Small team, impactful innovation: Q&A with Minute.ly’s VP Product Management
July 1, 2020
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Sports Marketing
The Effects of Covid-19: Quick Innovation With an Unknown Expiration Date
Innovation on an expiration date doesn’t have to be a complicated technological upgrade. As we navigate through the ‘right now’ COVID...
May 29, 2020
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Sports Marketing
Fit for purpose: how the B2B fitness industry will emerge stronger
The impact of the lockdown due to the corona virus has been brutal on the fitness industry but the future is bright for this...
May 28, 2020
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Sports Marketing
Remote control - Broadcasting in a post-lockdown world
The return of sports will open up opportunities for the adoption of new broadcasting technologies and techniques, more personalised...
May 26, 2020
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Sports Marketing
Technologies enhancing remote experiences for sports fans today
Coronavirus disease (COVID-19) outbreak has seen sports organisations worldwide cancel games and events. Here we look at ways fans are...
March 19, 2020
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Sports Sponsorship
Sponsors score slam-dunk through Turkish Basketball Super League
Infront Turkey's partnership with the Turkish Basketball Federation has attracted 24 new sponsors in four years. Find out how.
March 11, 2020
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Sports Marketing
Infront Lab - turning sports tech startups into champions
The sports tech industry is booming with more than 7,000 startups competing to reach the top in the market. Infront Lab is designed to...
January 26, 2020
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Sports Marketing
Six milestones that changed perimeter board advertising
Let's go back and take a look at six milestones that have made perimeter board advertising an enduring and profitable marketing...
September 13, 2019
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Sports Event Management
Raising the bar on the game-day experience in China
The rising wealth of the middle class and growing access to basketball games has only fuelled the passion for the sport in China. How...
July 4, 2019
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Sports Marketing
Five observations for sports business in China
Infront's President & CEO, Philippe Blatter, shares observations and opportunities for the sports business in China.
January 24, 2019
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Sports Marketing
The importance of evaluating your live content distribution platforms
Infront's Claude Ruibal discusses some of the key trends that sports properties will need to face in 2019 when it comes to...
January 11, 2019
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Sports Sponsorship
Three of basketball's best digital sponsorship activations
Just like the fast-paced nature of the game, basketball sponsors need to stay on their toes when it comes to activation trends.
December 3, 2018
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CASE STUDY
Le Gruyère AOP x World Curling: A decade of precision, tradition, and global reach
For more than twenty years, Switzerland’s most iconic cheese has partnered with World Curling, This long-standing collaboration goes beyond logo exposure, aligning the messaging between a premium gastronomic brand and a winter sport defined by precision, strategy, teamwork, and discipline.
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