Active lifestyle trends: Why Rome matters now
May 16, 2025
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Sports Sponsorship
"Engagement naturally enhances sponsorship" - Q&A with IBU Secretary General Max Cobb
Biathlon is evolving, and so is its commercial strategy. IBU Secretary General Max Cobb shares how athlete-driven media, AI-powered...
March 14, 2025
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Sports Sponsorship
Virtual advertising in sport: Smarter strategies for brand engagement
Virtual advertising in sport allows brands to deliver targeted, region-specific messaging during live broadcasts. By digitally...
February 19, 2025
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Sports Sponsorship
10 reasons why virtual advertising in live sports is a winning play for gaming brands
Virtual advertising offers gaming brands a flexible, targeted, and cost-effective way to connect with sports audiences.
February 19, 2025
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Sports Sponsorship
Behind the scenes of sustainability in winter sport: Tackling challenges and driving change
Can winter sports be sustainable? As climate change threatens snow seasons and disciplines, sports organisations must act.
December 18, 2024
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Sports Sponsorship
Q&A: Würth’s winter sports sponsorship and the value of brand involvement in sport
Würth’s sports sponsorship journey continues at the FIS Nordic World Ski Championships in Trondheim 2025. Discover how their brand...
November 27, 2024
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Sports Sponsorship
Three reasons why the sports industry should care more about environmental sustainability
Here are three reasons, why the whole sports industry should engage in sustainable development and jointly become more environmentally...
October 15, 2024
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Sports Sponsorship
Five focus points for sustainability in sports
Sustainability in sports is about securing the future of the industry itself. Here we offer brands and rightsholders insights into how...
October 15, 2024
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Sports Sponsorship
B2Run: How Europe’s biggest running series meets the ”growing importance of health and fitness within companies”
More than 240,000 participants from over 11,800 companies registered for 18 B2Run run events, the BASF Company Cup and the MOPO Team...
October 7, 2024
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Sports Sponsorship
Nothing but net: Basketball as a sponsorship opportunity
Explore basketball as a sponsorship powerhouse. With a global fanbase of 3.3 billion and massive media exposure, basketball offers...
September 26, 2024
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Sports Sponsorship
The role of sponsorship in driving brand visibility: LIQUI MOLY’s journey
LIQUI MOLY is an example of how a holistic approach can see multiple benefits. By sponsoring both winter and summer sports, they have...
September 16, 2024
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Sports Sponsorship
Hole in one: Behind the scenes of the 81° Italian Open presented by Regione Emilia-Romagna
The Italian Open is one of the biggest events in the European golfing calendar. Here is how it is delivered by Infront.
June 26, 2024
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CASE STUDY
Esports production case study: how eSerie A delivered a scalable competitive gaming format
Esports production requires more than adapting traditional broadcast models. It demands a fundamentally different approach to how competitions are structured, delivered and experienced across platforms
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