Infront Blog

Sports Sponsorship

Why biathlon is one of Europe’s most powerful winter sports platforms for brands

IBU Biathlon World Cups and World Championships stand among the most prominent highlights in the winter sports calendar, offering...

January 7, 2026 Read more

Sports Sponsorship

How grocery brands use virtual advertising in sports sponsorship to score big with fans

Discover how grocery brands like Penny, Lidl, and Kaufland use virtual advertising in sports sponsorship to achieve targeted,...

September 17, 2025 Read more

Sports Sponsorship

How rightsholders can maximise revenue with corporate hospitality in sports

Discover how sports rightsholders can unlock new revenue streams and deepen sponsor ties through strategic corporate hospitality, with...

July 17, 2025 Read more

Sports Sponsorship

Leverage digital rights for a winning sponsorship strategy

Discover how sports sponsorship is evolving in 2025, as innovative strategies go beyond digital rights to drive deeper fan engagement...

May 28, 2025 Read more

Sports Sponsorship

5 key trends in sport to watch out for in 2025

Discover what’s driving the next wave of growth in sport. Infront’s 2025 Trends Report explores shifting fan habits, smarter...

May 22, 2025 Read more

Sports Sponsorship

Active lifestyle trends: Why Rome matters now

Rome’s marathon boom is a sign of how wellness, identity and digital culture are reshaping mass participation events. Discover why...

May 16, 2025 Read more

Sports Sponsorship

"Engagement naturally enhances sponsorship" - Q&A with IBU Secretary General Max Cobb

Biathlon is evolving, and so is its commercial strategy. IBU Secretary General Max Cobb shares how athlete-driven media, AI-powered...

March 14, 2025 Read more

Sports Sponsorship

Virtual advertising in sport: Smarter strategies for brand engagement

Virtual advertising in sport allows brands to deliver targeted, region-specific messaging during live broadcasts. By digitally...

February 19, 2025 Read more

Sports Sponsorship

10 reasons why virtual advertising in live sports is a winning play for gaming brands

Virtual advertising offers gaming brands a flexible, targeted, and cost-effective way to connect with sports audiences.

February 19, 2025 Read more

Sports Sponsorship

Behind the scenes of sustainability in winter sport: Tackling challenges and driving change

Can winter sports be sustainable? As climate change threatens snow seasons and disciplines, sports organisations must act.

December 18, 2024 Read more

Sports Sponsorship

Q&A: Würth’s winter sports sponsorship and the value of brand involvement in sport

Würth’s sports sponsorship journey continues at the FIS Nordic World Ski Championships in Trondheim 2025. Discover how their brand...

November 27, 2024 Read more

Sports Sponsorship

Three reasons why the sports industry should care more about environmental sustainability

Here are three reasons, why the whole sports industry should engage in sustainable development and jointly become more environmentally...

October 15, 2024 Read more