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ChatGPT: How sports organisations can leverage the power of AI

Aviv Paz
2 min read

In recent years, deep learning techniques have made significant strides in the field of natural language processing - known as NLP. One of the most impressive models to emerge is ChatGPT, developed by OpenAI. ChatGPT is capable of understanding and generating human-like text, meaning it can perform tasks such as answering questions, writing creative stories and much more. Like other AI applications, it is trained on a large dataset of text from the internet, so it has a broad understanding of language and can respond to a wide range of topics. It can be used for various applications like chatbots, virtual assistants and more.

Sports rightsholders can take advantage of this technology as well. How so? Here are a few potential use cases for using ChatGPT in sports:

Automated customer service

ChatGPT can be used to create a virtual customer service agent - a ChatGPT sports chatbot for example - that can answer common questions from fans, such as game schedules, ticket availability and where to purchase merchandise. This can save organisations both time and resources, while providing fans with quick and accurate information.

Enhancing fan engagement with ChatGPT

Social media is a tricky business and often creates a challenge for sports content creators. You have to ensure to stay relevant, providing different types of content and customising the content per social channel, all while making sure it isn’t repetitive and is uploaded in a timely fashion. ChatGPT can act as a powerful resource to help avoid this. Take Twitter as an example: the model can be trained on historical tweets and used to automatically generate new tweets with a similar tone and style. This is another great way to cut back on the time it takes to create content without overloading your human talent, while also providing fans with fresh and relevant content and information.

Report summaries of sporting events

Creating timely reports is crucial, therefore automatically generating match reviews and summaries of sports events could be invaluable. ChatGPT can be trained on a dataset of game summaries and used to generate new summaries in real-time, providing fans with up-to-date information and insights.

Transcription and Translation

Transcribing and translating spoken or written content into other languages is also a timely and often tedious task. ChatGPT can help rightsholders become more global by automating the task, bringing communities together around the games we love and helping organisations reach a wider audience and engage with fans in their native language.

ChatGPT is a powerful language model that can be used by sports entities to automate repetitive day-to-day tasks while freeing up time for employees to think more critically and creatively. But have no fear, it will not remove the human element. The true power of AI is in augmenting human capabilities, not replacing them.

This is just the beginning. As the technology continues to evolve, it is likely that we will see even more ways in which rightsholders can leverage the power of NLP to improve their operations and engage with fans.

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