Behind the scenes: Using production to bring the ACEA Run Rome The Marathon 2024 to life
April 17, 2024
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Sports Technology
Content champions: how sports organisations can captivate fans
How sports organisations can leverage content and engagement strategies to captivate their fans
April 15, 2024
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Participation Sports
Where All roads lead to…sustainability: How Run Rome The Marathon is embracing social responsibility
The Rome Marathon wants to redefine marathon sustainability. In partnership with Infront, it is integrating sustainable practices for...
April 10, 2024
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Sports Sponsorship
Insights Unveiled: B2Run’s holistic approach to health and employer branding
B2Run, the innovative corporate running series, had a remarkable rebound post COVID-19 with 260,000 participants in the DACH region...
March 6, 2024
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Sports Sponsorship
Insights unveiled: Broad community and purpose driving XLETIX’s sponsorship proposition
XLETIX's inclusive approach ensures that its events cater to a wide demographic, from athletes to families seeking adventure.
February 22, 2024
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Sports Sponsorship
Transforming biathlon into a premier sponsorship platform
The BMW IBU World Championships Biathlon 2024 is a chance to shed some light on how the sport continues to provide sponsorship...
February 19, 2024
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Participation Sports
Pedal into the Future: Accessible Races for Everyone through Technology
Threshold Sports and ROUVY have teamed up to bring the thrill of cycling right into your living room, making it accessible to...
February 13, 2024
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Sports Event Management
Reaching a community: The new era of sports engagement and storytelling
Exploring the new era of sports engagement: a deep dive into innovative strategies and community storytelling in the Men’s EHF EURO...
January 5, 2024
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Sports Sponsorship
The commercial world of mass participation and fitness sports
In an era where fitness trends are rapidly evolving, participation sports have emerged as a cornerstone of contemporary sports...
December 12, 2023
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Sports Sponsorship
Beyond the court: Vodafone's partnership with Turkish Volleyball Federation
Vodafone and Turkish Volleyball partnership brokered by Infront stands as a monumental model in women's sports sponsorship,...
December 6, 2023
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Participation Sports
Sydney Marathon: On the verge of World Marathon Major status
Discover how marketing and media rights are integral to the Sydney Marathon's journey towards joining the prestigious Abbott World...
November 28, 2023
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Sports Sponsorship
Embracing change: Infront Italy’s Alessandro Giacomini discusses the digital evolution in sports marketing
As the digital landscape continues to reshape the sporting world, Infront remains at the forefront, innovating within the revolution...
November 8, 2023
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CASE STUDY
How Conrad used sports sponsorship to strengthen brand relevance across Europe
A strategic partnership combining the IBU World Cup and Loop One Festival to drive brand perception, customer engagement and measurable business outcomes.
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