The fan journey: A deep dive into customer experience in the sports industry
August 9, 2023
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Sports Marketing
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Sports Sponsorship
Celebrating the best examples of sports sponsorship with VSA
Explore some of the best examples of sports sponsorship. These collaborations with Infront showcase the success of sports sponsorship.
August 3, 2023
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Sports Technology
Six ways to leverage fan data for better experiences
In an increasingly competitive sports landscape, fan personalisation has become a must-have element in ensuring fan engagement.
June 21, 2023
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Sports Technology
Gaining new revenue opportunities through fan data and personalisation
How to collect valuable fan data and use the information to create improved fan experiences and generate new revenue opportunities.
May 24, 2023
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Sports Event Management
Driving innovations in Motocross Sport for more sustainable solutions in the future
Infront Moto Racing (MXGP) is working towards a more sustainable future in motocross sports
May 22, 2023
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Sports Broadcast Production
The rise of women in sports TV production: breaking barriers and changing perspectives
The challenges faced by women in sports TV production and how they are breaking barriers
May 22, 2023
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Corporate
Overcoming obstacles together with fun: the XLETIX challenge and beyond
Learn how XLETIX promotes overall healthy lifestyles and creates shared memories through fun and natural movement.
May 22, 2023
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Participation Sports
Berlin, Boston, Tokyo: Mother and daughter following the Six Star World Marathon Majors journey
Heidi Böttcher, and her daughter Lisa share a passion for running. Together, they are on a Six Star World Marathon Majors journey.
May 22, 2023
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Sports Technology
Unlocking the power of fan data: 5 steps to better understand your fans
Five steps sports organisations can take to improve data collection and better understand their fans and their needs.
May 15, 2023
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Sports Sponsorship
Sports sponsorship ROI: How to measure impact and maximise investment
Why sponsorship ROI in sport is about more than visibility. Explore how audience attention, emotional context and fan engagement shape...
May 4, 2023
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Sports Sponsorship
Sports sponsorship or TV advertising? Why complementing both is the best marketing strategy
Sports sponsorship and advertising are not comparable. This is why brands should consider a mix of both to maximize sports sponsorship...
May 4, 2023
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Sports Technology
First-party vs zero-party data: what is the difference and how can they be collected?
What is the difference between first-party fan data and zero-party fan data and how can sports organisations collect and leverage...
April 13, 2023
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CASE STUDY
How Conrad used sports sponsorship to strengthen brand relevance across Europe
A strategic partnership combining the IBU World Cup and Loop One Festival to drive brand perception, customer engagement and measurable business outcomes.
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