Sports sponsorship or TV advertising? Why complementing both is the best marketing strategy
May 4, 2023
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Sports Technology
First-party vs zero-party data: what is the difference and how can they be collected?
What is the difference between first-party fan data and zero-party fan data and how can sports organisations collect and leverage...
April 13, 2023
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Sports Event Management
Bridging the gap between traditional sports and esports to reach a new generation of fans
Explore how eSerie A bridges sports & esports, attracting younger audiences through innovative online & live events and fostering...
March 31, 2023
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Sports Event Management
The rise of esports in football with the eSerie A TIM
Discover the eSerie A TIM's journey from niche to mainstream, leveraging youth engagement in esports to boost football's appeal &...
March 31, 2023
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Corporate
Reflections from Infront's longest-serving employees
Infront has always been all about sports. We believe in the power of sport to bring people together. It's a force that transcends...
March 30, 2023
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Sports Sponsorship
Beyond the logo: Four key trends that could shape the future of sports sponsorship
Discover the 4 trends shaping the future of sports sponsorship, from meaningful partnerships to esports and cultural competence.
March 27, 2023
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Participation Sports
A model citizen: The opportunities for sport to solve societies biggest challenges
A model citizen: The opportunities for sport to solve societies biggest challenges. These are four ways sport and society could lean...
March 20, 2023
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Sports Event Management
An organic working environment
The thrill and excitement of any event on snow is not just reserved for the athletes and spectators on the slopes. Behind the scenes,...
March 15, 2023
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Sports Event Management
Building a world-class event from scratch
Sport events offer all manner of logistical challenges. This is the story of how world-class events – such as the FIS Alpine, Nordic...
March 15, 2023
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Sports Technology
Future fan engagement: Five tactics to elevate the experience
Rightsholders and brands may find gaining exposure through sport easy. Here are five trends that outline what the future of fan...
March 3, 2023
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Sports Technology
Data-driven marketing: a new sports marketing landscape
How sports organizations can collect first-party and zero-party data and leverage fan data to improve experiences.
February 27, 2023
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Sports Broadcast Production
Unlocking the potential of AI: Four ways machine learning is improving sport
From player tracking and injury prevention to fan engagement and real-time data broadcasting, explore how AI is transforming the world...
February 21, 2023
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CASE STUDY
Digital Innovation at the IIHF Ice Hockey World Championship Case Study
Discover how Infront and IIHF elevate global fan engagement through digital innovation, TikTok growth, live shows, and data‑driven storytelling.
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