Infront Blog

Sports Marketing

The Savannah Bananas: using innovative thinking to make sports fun

The Savannah Bananas have torn up the rule book and are using innovative thinking and creative content to give baseball the facelift...

September 7, 2022 Read more

Sports Event Management

How any sports rightsholder can benefit from gaming and esports

The last two years have seen gaming and esports mature and the entry points to esports are getting lower.

June 14, 2022 Read more

Sports Technology

How sports content automation adds value for rightsholder

The only way forward for rights holders: sports content automation, customised videos and behind the scenes action.

June 9, 2022 Read more

Sports Sponsorship

Brands continue to reach c-suite through mass participation cycling

Cycling’s position as the c-suite’s way of networking is not a new trend. It has been widely reported the sport is popular among key...

March 25, 2022 Read more

Working in sports

Women of Infront Share Their Thoughts on the Industry

Women of Infront share their thoughts on the industry in honor of International Women's Day

March 8, 2022 Read more

Sports Sponsorship

Five ways women’s sports sponsorship can provide ROI for your brand

The last few years have seen women’s sport being given more of the spotlight. Here are five reasons why brands should invest in...

February 1, 2022 Read more

Sports Sponsorship

How sponsors win with strong content

Can the big sponsorship coup also succeed beyond the typical premium rights such as main sponsorship or naming rights? With the right...

August 19, 2021 Read more

Sports Sponsorship

How to activate sponsorship in esports

The esports ecosystem is a space where all kinds of brands can make a big impression with fans. The key to a successful brand...

June 17, 2021 Read more

Sports Sponsorship

Esports audience growth - potential & opportunities

Esports fans are different to the average sports enthusiast. They’re younger and highly engaged in digital ecosystems. For rights...

June 14, 2021 Read more

Sports Sponsorship

Esports ecosystem landscape and explanation

While there are some parallels with sport, a successful entry into esports and gaming requires a clear understanding of the unique...

June 14, 2021 Read more

Sports Marketing

Sports tech market growth

Growth in the sports tech market is unlocking new revenue streams and reshaping the sports marketing industry, from automated content...

May 5, 2021 Read more

Sports Sponsorship

Sports marketing trends 2021: Download white paper

Discover the most relevant sports marketing trends transforming the industry in 2021 and download our white paper to understand how...

May 3, 2021 Read more