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Sports content production continues to be a space where creativity runs the game. New dedicated content strategies for social media and mobile applications are making the traditional playbook obsolete...

The highly anticipated FIBA Basketball World Cup 2023 tipped off on August 25, and the excitement was palpable. This year's tournament promises to make history, starting with the phenomenal new attend...

The 2023 TotalEnergies BWF World Championships in Copenhagen, Denmark, takes place six years after Infront and the Badminton World Federation (BWF) entered an exclusive media and marketing partnership...

TABLE OF CONTENTS THE RISE AND NEW POTENTIAL OF TECHNOLOGY IN SPORT AND HOW RIGHTSHOLDERS AND BRANDS CAN BENEFIT WHAT IS SPORTS TECHNOLOGY? THE IMPACT OF SPORTS TECHNOLOGY AT THE VENUE THE RISE OF SPO...

For over a decade, Infront has proudly stood at the broadcasting helm of Europe’s thrilling CEV EuroVolley. In 2005, Infront began working with the CEV on the European Championship, marking the beginn...

The world of sports now fully understands the potentially immense commercial value of women's sport sponsorship. So that’s the end of the story, right? Nope. It hasn’t even started yet.

As we catapult through the 21st century, it's clear that the sports broadcasting industry is not immune to the rapid pace of technological change. Live sports production has experienced significant sh...

In today's highly competitive sports industry, organisations are constantly seeking ways to engage with fans and enhance their overall experience at every touchpoint (apps, social media, streaming, in...

A showcase of innovative collaborations and success stories in sports sponsorship In the world of sports, sponsorship plays an essential role in enhancing visibility and generating revenue. Earlier th...

Using fan data effectively is a lot like making a great meal. You could have access to the highest quality ingredients in the world, a professional kitchen and all the gadgets you want. But unless you...