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The Sydney Marathon has recently made significant strides in its journey to join the elite Abbott World Marathon Majors (WMM) after the 2023 edition met the criteria set out. Sydney will now be requir...

As the digital landscape continues to reshape the sporting world, Infront remains at the forefront, innovating within the revolution that is modern sports marketing. Alessandro Giacomini, CEO of Infro...

The 2023 MXGP season recently hit the finish line and signalled a more refined era of engagement for its partners and fans globally. It saw the advent of fresh engagements and digital forays, each cre...

In the world of advertising, the allure of new, high-tech platforms like The Sphere in Las Vegas will undoubtedly draw attention. Its projection of the moon was stunning, and the image of a gigantic e...

In a world where fitness has evolved from a mere goal to a dynamic lifestyle, HYROX is leading a global revolution. The format was formed in 2017 out of a desire to create a sport that blended the wor...

A year ago, Infront had its compliance management system certified according to ISO standards 37301 and 37001 in a thorough audit process. The system has now successfully passed the first yearly recer...

HBS recently provided broadcasting website IBC a behind the scenes tour at Rugby World Cup 2023 in France. For the second time HBS is the host broadcaster, continuing its collaboration with World Rugb...

The BMW BERLIN-MARATHON stands as a hallmark in the global running calendar and is one of the six Abbott World Marathon Majors. It’s also the world’s fastest marathon and a race that runners and fans ...

As the sports broadcasting landscape continues to evolve, the Machineseeker EHF Champions League is not just keeping pace but setting the tempo. The recently unveiled documentary, "Dare to Rise" – cre...

Sports content production continues to be a space where creativity runs the game. New dedicated content strategies for social media and mobile applications are making the traditional playbook obsolete...