5 key trends in sport to watch out for in 2025
May 22, 2025
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Sports Sponsorship
Active lifestyle trends: Why Rome matters now
Rome’s marathon boom is a sign of how wellness, identity and digital culture are reshaping mass participation events. Discover why...
May 16, 2025
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Sports Broadcast Production
Behind the screens: How a master control room brings live sports to millions
How does live sport reach millions without a hitch? Behind every seamless broadcast is a master control room (MCR), managing feeds and...
March 19, 2025
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Sports Sponsorship
"Engagement naturally enhances sponsorship" - Q&A with IBU Secretary General Max Cobb
Biathlon is evolving, and so is its commercial strategy. IBU Secretary General Max Cobb shares how athlete-driven media, AI-powered...
March 14, 2025
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Sports Sponsorship
Virtual advertising in sport: Smarter strategies for brand engagement
Virtual advertising in sport allows brands to deliver targeted, region-specific messaging during live broadcasts. By digitally...
February 19, 2025
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Sports Sponsorship
10 reasons why virtual advertising in live sports is a winning play for gaming brands
Virtual advertising offers gaming brands a flexible, targeted, and cost-effective way to connect with sports audiences.
February 19, 2025
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Sports Broadcast Production
Flying high with drone filming at sports events
Discover how drones are transforming sports broadcasting.
February 10, 2025
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Sports Sponsorship
Behind the scenes of sustainability in winter sport: Tackling challenges and driving change
Can winter sports be sustainable? As climate change threatens snow seasons and disciplines, sports organisations must act.
December 18, 2024
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Sports Sponsorship
Q&A: Würth’s winter sports sponsorship and the value of brand involvement in sport
Würth’s sports sponsorship journey continues at the FIS Nordic World Ski Championships in Trondheim 2025. Discover how their brand...
November 27, 2024
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Sports Marketing
Infront secures international media rights for new World Athletics Ultimate Championship
Infront has been appointed by World Athletics to lead international media rights sales for the World Athletics Ultimate Championship.
November 22, 2024
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Sports Broadcast Production
Behind the scenes of Paralympic production: Delivering world-class coverage for a multi-sport event
Discover the behind-the-scenes journey of helping produce the Paralympic Games: a story of expertise, teamwork and technology that...
November 18, 2024
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Sports Sponsorship
Three reasons why the sports industry should care more about environmental sustainability
Here are three reasons, why the whole sports industry should engage in sustainable development and jointly become more environmentally...
October 15, 2024
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CASE STUDY
Esports production case study: how eSerie A delivered a scalable competitive gaming format
Esports production requires more than adapting traditional broadcast models. It demands a fundamentally different approach to how competitions are structured, delivered and experienced across platforms
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