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Caro Tonn and Frank Fritzsche co-lead the business of XLETIX, a participation sports format of Infront’s Active Lifestyle portfolio that also features targeted formats for women and kids.

Heidi Böttcher (right) is a sales manager for Infront’s Active Lifestyle brand B2Run, and a passionate runner herself. Together with her daughter Lisa she is on a Six Star World Marathon Majors (WMM) ...

Sports sponsorship is an effective way for brands to increase awareness and loyalty, enjoying a more targeted approach to audiences compared to traditional advertising. It has long been a powerful too...

Sports sponsorship and advertising are not comparable. Some would say they are direct competitors, battling for attention and brands’ marketing investment. But when brands consider their marketing str...

Former Manchester United manager Alex Ferguson famously proved that you could, in fact, win at sport with kids. He took his young side to Premier League glory in the 1995/96 season, proving to many th...

How the eSerie A TIM used youth engagement in esports to bolster its brand The world of esports has moved well beyond its pre-pandemic position of being a niche area that “proper” sports don’t need to...

Infront celebrated its 20th year in 2022. Three members of our team reflect on how the company has changed over the decades. Infront has always been all about sports. We believe in the power of sport ...

As the world of sports sponsorship continues to evolve, businesses need to stay ahead of the curve to maximise their returns on investment. Here are four trends that will impact the future of sports s...

As society develops, the world of sports is facing new challenges that need innovative solutions. However, there are way these solutions can cross-over into mainstream society. As the world becomes mo...

In December 2022 Infront partnered with the Ukrainian Hockey Dream (UHD), offering support during a devastating period for the country. Here is the story so far. Hockey remains one of Ukraine’s favour...