Infront

Infront

Infront

Topics
Sports Sponsorship Participation Sports Sports Marketing Sports Technology Sports Event Management Women's Sports
About
Infront is a leading sports marketing company managing a comprehensive portfolio of top properties. Infront covers all aspects of successful sporting events, including the distribution of media rights, sponsorship, media production, event operation and digital solutions. Headquartered in Zug, Switzerland, Infront has a team of more than 1,000 staff working from over 40 offices across more than 13 countries, delivering 4,100 event days of top class sport around the world every year. In 2015, Infront was integrated into Wanda Sports Group, part of Chinese conglomerate Dalian Wanda Group.
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Latest posts by Infront

Sports Sponsorship

Insights unveiled: Broad community and purpose driving XLETIX’s sponsorship proposition

A tenth birthday is a significant milestone for any business, let alone one that has weathered a global pandemic and come out stro...

February 22, 2024
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Sports Sponsorship

Transforming biathlon into a premier sponsorship platform

The BMW IBU World Championships Biathlon 2024 are a chance to shed some light on how the sport continues to provide sponsorship op...

March 13, 2024
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Participation Sports

Pedal into the Future: Accessible Races for Everyone through Technology

Threshold Sports and ROUVY have teamed up to bring the thrill of cycling right into your living room, making it accessible to ever...

February 13, 2024
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Sports Event Management

Reaching a community: The new era of sports engagement and storytelling

According to the Altman Solons 2023 Global Sports Survey on Changing Media Consumption, 77 percent of executives believe new conte...

January 5, 2024
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Sports Sponsorship

The commercial world of mass participation and fitness sports

An overview of the dynamic and continuously growing landscape of mass participation and fitness sports and its marketing strategie...

May 23, 2025
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Sports Sponsorship

Beyond the court: Vodafone's partnership with Turkish Volleyball Federation

In a world where brand alliances are aplenty, those that resonate are the ones rooted in shared values and a purpose that both the...

June 27, 2024
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Participation Sports

Sydney Marathon: On the verge of World Marathon Major status

The Sydney Marathon has recently made significant strides in its journey to join the elite Abbott World Marathon Majors (WMM) afte...

November 28, 2023
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Sports Sponsorship

Embracing change: Infront Italy’s Alessandro Giacomini discusses the digital evolution in sports marketing

As the digital landscape continues to reshape the sporting world, Infront remains at the forefront, innovating within the revoluti...

November 8, 2023
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Sports Sponsorship

Pioneering the track: How MXGP's 2023 season built a foundation for partners and fans to engage

The 2023 MXGP season recently hit the finish line and signalled a more refined era of engagement for its partners and fans globall...

October 31, 2023
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Sports Sponsorship

Unpacking the ROI of The Sphere vs. Sports Sponsorship

In the world of advertising, the allure of new, high-tech platforms like The Sphere in Las Vegas will undoubtedly draw attention. ...

November 16, 2023
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