
Infront
Infront
Latest posts by Infront
Insights unveiled: Broad community and purpose driving XLETIX’s sponsorship proposition
A tenth birthday is a significant milestone for any business, let alone one that has weathered a global pandemic and come out stro...
Transforming biathlon into a premier sponsorship platform
The BMW IBU World Championships Biathlon 2024 are a chance to shed some light on how the sport continues to provide sponsorship op...
Pedal into the Future: Accessible Races for Everyone through Technology
Threshold Sports and ROUVY have teamed up to bring the thrill of cycling right into your living room, making it accessible to ever...
Reaching a community: The new era of sports engagement and storytelling
According to the Altman Solons 2023 Global Sports Survey on Changing Media Consumption, 77 percent of executives believe new conte...
The commercial world of mass participation and fitness sports
An overview of the dynamic and continuously growing landscape of mass participation and fitness sports and its marketing strategie...
Beyond the court: Vodafone's partnership with Turkish Volleyball Federation
In a world where brand alliances are aplenty, those that resonate are the ones rooted in shared values and a purpose that both the...
Sydney Marathon: On the verge of World Marathon Major status
The Sydney Marathon has recently made significant strides in its journey to join the elite Abbott World Marathon Majors (WMM) afte...
Embracing change: Infront Italy’s Alessandro Giacomini discusses the digital evolution in sports marketing
As the digital landscape continues to reshape the sporting world, Infront remains at the forefront, innovating within the revoluti...
Pioneering the track: How MXGP's 2023 season built a foundation for partners and fans to engage
The 2023 MXGP season recently hit the finish line and signalled a more refined era of engagement for its partners and fans globall...
Unpacking the ROI of The Sphere vs. Sports Sponsorship
In the world of advertising, the allure of new, high-tech platforms like The Sphere in Las Vegas will undoubtedly draw attention. ...
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