Non-live content: Why non-live sports content is the untapped goldmine for rightsholders
January 26, 2026
Read more
- Knowledge Hub
Sports Marketing
Sports Sponsorship
Sports Technology
Sports Broadcast Production
Sports Event Management
Sustainability
Participation Sports
Working in sports
Sports Media Rights
Corporate
Inclusivity
Careers
Sports Sponsorship
Why biathlon is one of Europe’s most powerful winter sports platforms for brands
IBU Biathlon World Cups and World Championships stand among the most prominent highlights in the winter sports calendar, offering...
January 7, 2026
Read more
Sports Sponsorship
How grocery brands use virtual advertising in sports sponsorship to score big with fans
Discover how grocery brands like Penny, Lidl, and Kaufland use virtual advertising in sports sponsorship to achieve targeted,...
September 17, 2025
Read more
Sports Broadcast Production
The invisible performance: How broadcast production shapes the sport we see
Discover how modern broadcast production shapes sports experiences, builds fan loyalty, and enhances viewer engagement through...
September 16, 2025
Read more
Sports Broadcast Production
The quiet art of delivering global sports spectacle
Discover what it really takes to deliver a global sports broadcast — from media rights and planning to signal routing, access...
July 31, 2025
Read more
Sports Sponsorship
How rightsholders can maximise revenue with corporate hospitality in sports
Discover how sports rightsholders can unlock new revenue streams and deepen sponsor ties through strategic corporate hospitality, with...
July 17, 2025
Read more
Sports Marketing
How to maximise brand visibility through event design: Insights from the FIS Nordic World Ski Championships Trondheim 2025
Discover how smart event design elevated brand visibility at the Nordic World Ski Championships. From local inspiration to seamless...
July 14, 2025
Read more
Sports Broadcast Production
What is radio frequency and how can it keep a sport like cycling live?
Live cycling coverage sounds impossible – yet it works. Discover how Infront Productions captures every twist, turn and sprint through...
July 4, 2025
Read more
Sports Broadcast Production
Why every major event needs an on-site MCR (and why the best ones are barely noticed)
Behind every seamless sports broadcast is an on-site Master Control Room (MCR) — the unseen nerve centre that ensures every feed gets...
June 10, 2025
Read more
Sports Sponsorship
Active lifestyle trends: Why Rome matters now
Rome’s marathon boom is a sign of how wellness, identity and digital culture are reshaping mass participation events. Discover why...
May 16, 2025
Read more
Sports Broadcast Production
Behind the screens: How a master control room brings live sports to millions
How does live sport reach millions without a hitch? Behind every seamless broadcast is a master control room (MCR), managing feeds and...
March 19, 2025
Read more
Sports Sponsorship
"Engagement naturally enhances sponsorship" - Q&A with IBU Secretary General Max Cobb
Biathlon is evolving, and so is its commercial strategy. IBU Secretary General Max Cobb shares how athlete-driven media, AI-powered...
March 14, 2025
Read more
CASE STUDY
From the living room to centre court: Westwing's journey into tennis
Together with creative agency Apollo 18, Westwing decided to develop a concrete concept for entering the tennis space, with Apollo providing strategic guidance and Infront managing rights negotiation.
Join the Infront newsletter
Be the first to find out about new features, events, and updates when you sign up for our free newsletter!
