Infront

Infront

Infront

Topics
Sports Broadcast Production Sports Sponsorship Sports Event Management Sustainability Champions of Change Sports Marketing Sports Media Rights Working in sports Inclusivity Health Participation Sports Life at Infront
About
Infront is a leading sports marketing company managing a comprehensive portfolio of top properties. Infront covers all aspects of successful sporting events, including the distribution of media rights, sponsorship, media production, event operation and digital solutions. Headquartered in Zug, Switzerland, Infront has a team of more than 1,000 staff working from over 40 offices across more than 13 countries, delivering 4,100 event days of top class sport around the world every year. In 2015, Infront was integrated into Wanda Sports Group, part of Chinese conglomerate Dalian Wanda Group.
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Latest posts by Infront

Sports Broadcast Production

Flying high with drone filming at sports events

Drone technology is now ever-present in sports broadcasting; birds-eye shots pepper highlights and sizzle clips from pitch to cour...

February 10, 2025
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Sports Sponsorship

Behind the scenes of sustainability in winter sport: Tackling challenges and driving change

Sustainability is transforming from a buzzword into a critical mission for the survival of winter sport, especially in the face of...

January 24, 2025
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Sports Sponsorship

Q&A: Würth’s winter sports sponsorship and the value of brand involvement in sport

Würth has a longstanding history of supporting winter sports, partnering with global events that celebrate endurance and precision...

November 27, 2024
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Sports Marketing

Infront secures international media rights for new World Athletics Ultimate Championship

New partnership with World Athletics latest step in broadcast collaboration Zug, Switzerland – Infront has been appointed by World...

November 26, 2024
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Sports Broadcast Production

Behind the scenes of Paralympic production: Delivering world-class coverage for a multi-sport event

The Paralympic Games, with its extensive schedule, multi-sport format and inspirational stories, presents one of the most complex ...

January 24, 2025
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Sports Sponsorship

Five focus points for sustainability in sports

Sustainability is no longer a buzzword – it's a necessity. The sports industry, with its global influence, has the power to drive ...

October 21, 2024
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Sports Sponsorship

B2Run: How Europe’s biggest running series meets the ”growing importance of health and fitness within companies”

More than 240,000 participants from over 11,800 companies registered for 18 B2Run events, the BASF Company Cup and the MOPO Team R...

October 7, 2024
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Sports Sponsorship

Nothing but net: Basketball as a sponsorship opportunity

Shaquille O’Neal once said that him shooting 40% at the foul line was just God’s way of saying nobody’s perfect. Whilst Shaq may h...

April 3, 2025
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Sports Sponsorship

The role of sponsorship in driving brand visibility: LIQUI MOLY’s journey

In today's fast-paced sports industry, sponsorship remains a game-changer for both brands and sports organisations. It bridges fin...

September 19, 2024
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Sports Broadcast Production

The hidden heroes: How to bring a sports broadcast to the masses

Delivering live sports broadcasts to millions is no easy feat at the best of times. There are a multitude of aspects to consider w...

September 9, 2024
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