Infront Blog

Sports Sponsorship

"Engagement naturally enhances sponsorship" - Q&A with IBU Secretary General Max Cobb

Biathlon is evolving, and so is its commercial strategy. IBU Secretary General Max Cobb shares how athlete-driven media, AI-powered...

March 14, 2025 Read more

Sports Sponsorship

Virtual advertising in sport: Smarter strategies for brand engagement

Virtual advertising in sport allows brands to deliver targeted, region-specific messaging during live broadcasts. By digitally...

February 19, 2025 Read more

Sports Sponsorship

10 reasons why virtual advertising in live sports is a winning play for gaming brands

Virtual advertising offers gaming brands a flexible, targeted, and cost-effective way to connect with sports audiences.

February 19, 2025 Read more

Sports Broadcast Production

Flying high with drone filming at sports events

Discover how drones are transforming sports broadcasting.

February 10, 2025 Read more

Sports Sponsorship

Behind the scenes of sustainability in winter sport: Tackling challenges and driving change

Can winter sports be sustainable? As climate change threatens snow seasons and disciplines, sports organisations must act.

December 18, 2024 Read more

Sports Sponsorship

Q&A: Würth’s winter sports sponsorship and the value of brand involvement in sport

Würth’s sports sponsorship journey continues at the FIS Nordic World Ski Championships in Trondheim 2025. Discover how their brand...

November 27, 2024 Read more

Sports Marketing

Infront secures international media rights for new World Athletics Ultimate Championship

Infront has been appointed by World Athletics to lead international media rights sales for the World Athletics Ultimate Championship.

November 22, 2024 Read more

Sports Broadcast Production

Behind the scenes of Paralympic production: Delivering world-class coverage for a multi-sport event

Discover the behind-the-scenes journey of helping produce the Paralympic Games: a story of expertise, teamwork and technology that...

November 18, 2024 Read more

Sports Sponsorship

Five focus points for sustainability in sports

Sustainability in sports is about securing the future of the industry itself. Here we offer brands and rightsholders insights into how...

October 15, 2024 Read more

Sports Sponsorship

B2Run: How Europe’s biggest running series meets the ”growing importance of health and fitness within companies”

More than 240,000 participants from over 11,800 companies registered for 18 B2Run run events, the BASF Company Cup and the MOPO Team...

October 7, 2024 Read more

Sports Sponsorship

Nothing but net: Basketball as a sponsorship opportunity

Explore basketball as a sponsorship powerhouse. With a global fanbase of 3.3 billion and massive media exposure, basketball offers...

September 26, 2024 Read more

Sports Sponsorship

The role of sponsorship in driving brand visibility: LIQUI MOLY’s journey

LIQUI MOLY is an example of how a holistic approach can see multiple benefits. By sponsoring both winter and summer sports, they have...

September 16, 2024 Read more