As the digital landscape continues to reshape the sporting world, Infront remains at the forefront, innovating within the revolution that is modern sports marketing. Alessandro Giacomini, CEO of Infro...
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Recent Posts
Pioneering the track: How MXGP's 2023 season built a foundation for partners and fans to engage
October 31, 2023
by Infront
The 2023 MXGP season recently hit the finish line and signalled a more refined era of engagement for its partners and fans globally. It saw the advent of fresh engagements and digital forays, each cre...
Unpacking the ROI of The Sphere vs. Sports Sponsorship
November 16, 2023
by Infront
In the world of advertising, the allure of new, high-tech platforms like The Sphere in Las Vegas will undoubtedly draw attention. Its projection of the moon was stunning, and the image of a gigantic e...
HYROX: The meteoric rise of a global fitness racing phenomenon
October 13, 2023
by Infront
In a world where fitness has evolved from a mere goal to a dynamic lifestyle, HYROX is leading a global revolution. The format was formed in 2017 out of a desire to create a sport that blended the wor...
Infront’s compliance management system passes ISO re-certification audit
November 8, 2023
by Infront
A year ago, Infront had its compliance management system certified according to ISO standards 37301 and 37001 in a thorough audit process. The system has now successfully passed the first yearly recer...
The new broadcasting techniques scrumming down for the Rugby World Cup 2023
October 5, 2023
by Infront
HBS recently provided broadcasting website IBC a behind the scenes tour at Rugby World Cup 2023 in France. For the second time HBS is the host broadcaster, continuing its collaboration with World Rugb...
Ten years of pioneering the BMW BERLIN-MARATHON
October 5, 2023
by Infront
The BMW BERLIN-MARATHON stands as a hallmark in the global running calendar and is one of the six Abbott World Marathon Majors. It’s also the world’s fastest marathon and a race that runners and fans ...
EHF "Dare to Rise" documentary example of enhanced sports content offering for rightsholders and fans
September 7, 2023
by Infront
As the sports broadcasting landscape continues to evolve, the Machineseeker EHF Champions League is not just keeping pace but setting the tempo. The recently unveiled documentary, "Dare to Rise" – cre...
Pushing the boundaries in sports content production
August 31, 2023
by Infront
Sports content production continues to be a space where creativity runs the game. New dedicated content strategies for social media and mobile applications are making the traditional playbook obsolete...
Powering Success for the FIBA Basketball World Cup 2023
August 30, 2023
by Infront
The highly anticipated FIBA Basketball World Cup 2023 tipped off on August 25, and the excitement was palpable. This year's tournament promises to make history, starting with the phenomenal new attend...
