Infront Blog

Sports Sponsorship

How grocery brands use virtual advertising in sports sponsorship to score big with fans

Discover how grocery brands like Penny, Lidl, and Kaufland use virtual advertising in sports sponsorship to achieve targeted,...

September 17, 2025 Read more

Sports Broadcast Production

The invisible performance: How broadcast production shapes the sport we see

Discover how modern broadcast production shapes sports experiences, builds fan loyalty, and enhances viewer engagement through...

September 16, 2025 Read more

Sports Broadcast Production

The quiet art of delivering global sports spectacle

Discover what it really takes to deliver a global sports broadcast — from media rights and planning to signal routing, access...

July 31, 2025 Read more

Sports Sponsorship

How rightsholders can maximise revenue with corporate hospitality in sports

Discover how sports rightsholders can unlock new revenue streams and deepen sponsor ties through strategic corporate hospitality, with...

July 17, 2025 Read more

Sports Marketing

How to maximise brand visibility through event design: Insights from the FIS Nordic World Ski Championships Trondheim 2025

Discover how smart event design elevated brand visibility at the Nordic World Ski Championships. From local inspiration to seamless...

July 14, 2025 Read more

Sports Broadcast Production

What is radio frequency and how can it keep a sport like cycling live?

Live cycling coverage sounds impossible – yet it works. Discover how Infront Productions captures every twist, turn and sprint through...

July 4, 2025 Read more

Sports Broadcast Production

Sports feeds: The future is fan first

Transform your broadcast with fan first sports feeds: personalised angles, live stats, AI‑powered highlights and cloud‑based...

June 16, 2025 Read more

Participation Sports

Fitness marketing: Why brands must join the fitness tribe, not just the race

Fitness is identity as well as activity. Discover how brands like PUMA and Myprotein are embedding into fitness communities, and why...

June 10, 2025 Read more

Sports Broadcast Production

Why every major event needs an on-site MCR (and why the best ones are barely noticed)

Behind every seamless sports broadcast is an on-site Master Control Room (MCR) — the unseen nerve centre that ensures every feed gets...

June 10, 2025 Read more

Sports Marketing

Master fan engagement in football to capture Gen Alpha

Fan engagement in football is key to reaching Gen Alpha and unlocking new revenue. Learn how digital platforms and AI are reshaping...

June 2, 2025 Read more

Sports Sponsorship

Leverage digital rights for a winning sponsorship strategy

Discover how sports sponsorship is evolving in 2025, as innovative strategies go beyond digital rights to drive deeper fan engagement...

May 28, 2025 Read more

Sports Sponsorship

5 key trends in sport to watch out for in 2025

Discover what’s driving the next wave of growth in sport. Infront’s 2025 Trends Report explores shifting fan habits, smarter...

May 22, 2025 Read more