KNOWLEDGE HUB
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studies, and whitepapers
Infront Blog
How grocery brands use virtual advertising in sports sponsorship to score big with fans
Discover how grocery brands like Penny, Lidl, and Kaufland use virtual advertising in sports sponsorship to achieve targeted, ...
The invisible performance: How broadcast production shapes the sport we see
Discover how modern broadcast production shapes sports experiences, builds fan loyalty, and enhances viewer engagement through ...
The quiet art of delivering global sports spectacle
Discover what it really takes to deliver a global sports broadcast — from media rights and planning to signal routing, access ...
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News
Infront and ITF extend global partnership to expand data and streaming capabilities
Infront and ITF extend their partnership, enhancing data, streaming, and integrity services to support global tennis growth and ...
Infront and 360Media join forces to market the Icon League
Infront and 360Media team up to elevate the Icon League, merging football, entertainment, and digital culture to engage a young, ...
FIS and Infront conclude agreement for international media rights to the FIS World Championships
FIS and Infront finalize exclusive media rights deal for FIS World Championships 2026-2029, enhancing global exposure and ...
Brave New Sport Blog
How meaningful sponsorship has driven change in Formula 1
Formula 1 has undergone a seismic shift in perception, audience and popularity. How have brands driven that change?
Polarization calls for geopolitical and cultural competence
Sports organizations are struggling to cope with a polarized global environment. A nuanced understanding of geopolitics is more ...
In the news – Sports Maniac Podcast, Blick and ESB Network
The concepts outlined in Brave New Sport have been discussed with a broad audience, both online through our own deep dive series.
Hey Google, tell me about the FIBA Women’s World Cup
Google was named the inaugural partner ahead of the FIBA Women's Basketball World Cup 2022, representing a joint endeavour to elevate the profi le of women's basketball on a global platform.
Case Studies
Hey Google, tell me about the FIBA Women’s World Cup
Google was named the inaugural partner ahead of the FIBA Women's Basketball World Cup 2022, representing a joint endeavour to ...
SPFL Turns to Automation to Promote Scottish Football Globally
SPFL turned to automation to try and solve the countless pain points they were battling. They began using Content X, an ...
Serving success: Vodafone's strategic play in Turkish Women's Volleyball
Vodafone entered the largest sponsorship of its kind for women’s sport in Turkey and volleyball globally, indicating a ...
Whitepapers
Next Play: The audience-first era starts now.
Discover five key trends in sports that enhance fan engagement and create sustainable revenue through personalized experiences ...
Coronavirus: sports sponsorship post crisis planning
This white paper outlines the challenges and opportunities for the industry as sport resumes post coronavirus with focus on ...
The unstoppable rise of esports
The lock down has only accelerated the advance of esports. Investing in esports enables rights holders, brands and broadcasters ...
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