Why companies invest millions in sponsorship and what they get in return
September 30, 2022
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Sports Marketing
The Savannah Bananas: using innovative thinking to make sports fun
The Savannah Bananas have torn up the rule book and are using innovative thinking and creative content to give baseball the facelift...
September 7, 2022
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Working in sports
Women of Infront Share Their Thoughts on the Industry
Women of Infront share their thoughts on the industry in honor of International Women's Day
March 8, 2022
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Sports Sponsorship
Five ways women’s sports sponsorship can provide ROI for your brand
The last few years have seen women’s sport being given more of the spotlight. Here are five reasons why brands should invest in...
February 1, 2022
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Sports Sponsorship
How sponsors win with strong content
Can the big sponsorship coup also succeed beyond the typical premium rights such as main sponsorship or naming rights? With the right...
August 19, 2021
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Working in sports
Creating virtual team building experiences
Team building plays a particularly important role in our culture. But this past year of remote working has certainly taken it to the...
April 27, 2021
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Sports Sponsorship
Sponsors score slam-dunk through Turkish Basketball Super League
Infront Turkey's partnership with the Turkish Basketball Federation has attracted 24 new sponsors in four years. Find out how.
March 11, 2020
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Sports Marketing
Six milestones that changed perimeter board advertising
Let's go back and take a look at six milestones that have made perimeter board advertising an enduring and profitable marketing...
September 13, 2019
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Sports Event Management
Raising the bar on the game-day experience in China
The rising wealth of the middle class and growing access to basketball games has only fuelled the passion for the sport in China. How...
July 4, 2019
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Sports Marketing
The importance of evaluating your live content distribution platforms
Infront's Claude Ruibal discusses some of the key trends that sports properties will need to face in 2019 when it comes to...
January 11, 2019
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Working in sports
Promoting Gender Equality in Sports Broadcasting
Across the production industry, women rarely break through the glass ceiling. The female roles are generally limited to junior or...
September 13, 2018
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Sports Marketing
Digital content: IIHF Ice Hockey World Championship ref cams making an impact
It is the first time it is being used for broadcast at an IIHF Ice Hockey World Championship with two referee cameras available each...
May 11, 2018
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CASE STUDY
How Conrad used sports sponsorship to strengthen brand relevance across Europe
A strategic partnership combining the IBU World Cup and Loop One Festival to drive brand perception, customer engagement and measurable business outcomes.
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