Sports are fast-paced, exciting, and there’s always some action going on. This is one reason why people are drawn to sports in the first place. This is true both for fans and for social media managers who create content for their favorite teams.
The fast-paced environment can also be an overwhelming one, especially for small teams trying to keep up with the amount of content today’s fans crave. Content must be created before, during and after events, around transfers and signings year round and general human interest stories; on top of that, it must cater to fans of all ages, who consume content on many different channels. As sports teams and leagues become bigger brands, with global fanbases, they must also take into account new languages, cultures and fan preferences and expectations.
The sheer number of social channels, best practices, types of content, tailored content and sponsorship activations can be exhausting.
But they don’t have to be.
New sports content automation solutions are capable of simplifying workflows for content teams, automating the content creation process and allowing them to focus on more creative, in-depth content fans now expect.
How does it work?
Cutting-edge, sports content automation technologies automate the production, personalization and distribution of campaigns and posts, including video, visual and written content. This means that on gameday, there are already several posts ready for review and approval. During the game, the system creates relevant content, in near-real time, meaning you can actually enjoy the game as well. At the end of the game, there’ll be final game highlights and graphics summarizing the action produced within minutes of the final whistle.
Leveraging automation allows you to deliver high-quality, personalized content quickly and without human error, giving human talent the time to respond to fans, generate additional engagement, and focus on more creative, in-depth, pieces of content.
What will your day look like when leveraging sports content automation platforms such as Content X? Check out our “Social Media Manager Checklist: Sports Edition” below, and start thinking up ways of using all that extra time you’ll now have!
Reach out to the Infront Lab team today to learn more about Content X.