Infront Blog

Sports Sponsorship

The curling audience explained: Why brands reach the right people

The curling audience delivers global reach, long broadcast exposure and access to highly relevant, professional viewers. Discover why...

February 11, 2026 Read more

Sports Sponsorship

Curling sponsorship: The global platform brands consistently underestimate

Curling sponsorship offers global reach, premium audiences and brand-safe visibility that many brands overlook. Discover why curling...

February 11, 2026 Read more

Sports Sponsorship

Five reasons brands should stop treating winter sports as one sponsorship opportunity

Brands should view winter sports as diverse sponsorship opportunities with unique audiences, long-term ROI, and meaningful visibility,...

February 3, 2026 Read more

Sports Sponsorship

Why Sponsor Handball? A pan-European sponsorship platform brands should value

Discover why handball sponsorship is a smart investment, offering pan-European reach, strong fan engagement, and cost-effective...

January 26, 2026 Read more

Sports Broadcast Production

Non-live content: Why non-live sports content is the untapped goldmine for rightsholders

Discover how non-live sports content drives fan engagement, loyalty, and long-term value, transforming audience interaction beyond the...

January 26, 2026 Read more

Sports Sponsorship

Why biathlon is one of Europe’s most powerful winter sports platforms for brands

IBU Biathlon World Cups and World Championships stand among the most prominent highlights in the winter sports calendar, offering...

January 7, 2026 Read more

Sports Sponsorship

How grocery brands use virtual advertising in sports sponsorship to score big with fans

Discover how grocery brands like Penny, Lidl, and Kaufland use virtual advertising in sports sponsorship to achieve targeted,...

September 17, 2025 Read more

Sports Broadcast Production

The invisible performance: How broadcast production shapes the sport we see

Discover how modern broadcast production shapes sports experiences, builds fan loyalty, and enhances viewer engagement through...

September 16, 2025 Read more

Sports Broadcast Production

The quiet art of delivering global sports spectacle

Discover what it really takes to deliver a global sports broadcast — from media rights and planning to signal routing, access...

July 31, 2025 Read more

Sports Sponsorship

How rightsholders can maximise revenue with corporate hospitality in sports

Discover how sports rightsholders can unlock new revenue streams and deepen sponsor ties through strategic corporate hospitality, with...

July 17, 2025 Read more

Sports Marketing

How to maximise brand visibility through event design: Insights from the FIS Nordic World Ski Championships Trondheim 2025

Discover how smart event design elevated brand visibility at the Nordic World Ski Championships. From local inspiration to seamless...

July 14, 2025 Read more

Sports Broadcast Production

What is radio frequency and how can it keep a sport like cycling live?

Live cycling coverage sounds impossible – yet it works. Discover how Infront Productions captures every twist, turn and sprint through...

July 4, 2025 Read more