Infront Blog

Sports Event Management

Building a world-class event from scratch

Sport events offer all manner of logistical challenges. This is the story of how world-class events – such as the FIS Alpine, Nordic...

March 15, 2023 Read more

Sports Event Management

Q&A: Infront’s past and future in participation sport

Infront has restructured its mass participation business, renaming it to Active Lifestyle. Hans-Peter Zuerbruegg, outlines our...

January 11, 2023 Read more

Sports Event Management

Crossing the line before crossing the line at BMW BERLIN-MARATHON

With rumours of a world record attempt circulating in the weeks leading up to the BMW BERLIN-MARATHON, Infront decided to introduce...

September 28, 2022 Read more

Sports Event Management

How any sports rightsholder can benefit from gaming and esports

The last two years have seen gaming and esports mature and the entry points to esports are getting lower.

June 14, 2022 Read more

Sports Event Management

Raising the bar on the game-day experience in China

The rising wealth of the middle class and growing access to basketball games has only fuelled the passion for the sport in China. How...

July 4, 2019 Read more

Sports Event Management

Infront's Bruno Marty on Winter Sports, Olympics, IOC and Asia

Infront has a big influence on the development of winter sports marketing as a partner to all seven Olympic winter sports associations...

February 16, 2018 Read more

Sports Event Management

Teamwork making the dream work for football and the DFB Pokal

The DFB Pokal is recognised as one of the best football club competitions in the world. Here is how Infront delivers it.

February 7, 2018 Read more