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When we launched our first digital health and wellbeing challenge in 2021, we never imagined that our employees would collectively exercise enough hours to play nearly 4,900 football matches. It gave ...

For the ACEA Run Rome The Marathon 2024, the real race happened behind the scenes. Infront Productions was at the helm, blending best-of-breed broadcast methods with storytelling to transform how view...

Marathons have always tried to stand out from the crowd in what they offer participants and partners. BMW Berlin Marathon is the fastest, Boston Marathon is renowned for being the toughest to get into...

B2Run, the innovative corporate running series, had a remarkable rebound post COVID-19 with 260,000 participants in the DACH region during 2023. At the heart of Europe’s biggest running series lies th...

A tenth birthday is a significant milestone for any business, let alone one that has weathered a global pandemic and come out stronger the other side. However, that’s where XLETIX currently finds itse...

The BMW IBU World Championships Biathlon 2024 are a chance to shed some light on how the sport continues to provide sponsorship opportunities and innovative approaches for brands to connect with a tar...

Threshold Sports and ROUVY have teamed up to bring the thrill of cycling right into your living room, making it accessible to everyone, everywhere. With the launch of the Virtual Babble Ride Across Br...

According to the Altman Solons 2023 Global Sports Survey on Changing Media Consumption, 77 percent of executives believe new content strategies are paramount to building engagement, specifically among...

An overview of the dynamic and continuously growing landscape of mass participation and fitness sports and its marketing strategies. TABLE OF CONTENTS NAVIGATING THE DYNAMIC LANDSCAPE OF MASS PARTICIP...

In a world where brand alliances are aplenty, those that resonate are the ones rooted in shared values and a purpose that both the brand and the public can get behind. The narrative of the Vodafone an...