
Infront
Infront
Latest posts by Infront
The quiet art of delivering global sports spectacle
Broadcasting a sports event might seem simple: Point a camera, press record, put it on air. But behind the scenes of a truly globa...
How rightsholders can maximise revenue with corporate hospitality in sports
Fine food, a glass of something and a good view of the action. That’s the common view of corporate hospitality in sports. However,...
How to maximise brand visibility through event design: Insights from the FIS Nordic World Ski Championships Trondheim 2025
Event design plays a pivotal role in the success of international sports events, shaping perceptions, enhancing sponsor visibility...
What is radio frequency and how can it keep a sport like cycling live?
Live coverage of cycling should be impossible. A venue which stretches across hundreds of kilometres of terrain, often mountainous...
Why every major event needs an on-site MCR (and why the best ones are barely noticed)
If you’re watching a World Championship and the feed cuts out mid-race, you don’t curse the production crew, the commentators, or ...
Active lifestyle trends: Why Rome matters now
The Acea Run Rome The Marathon is a microcosm for the mass participation sport industry. It’s evolution over the last five years h...
Behind the screens: How a master control room brings live sports to millions
Sports broadcasting isn't rocket science, but when you break down the process, you could argue it's a close second. It is a finely...
"Engagement naturally enhances sponsorship" - Q&A with IBU Secretary General Max Cobb
Biathlon is rapidly evolving. To explore how these changes are transforming sponsorship and fan engagement, we spoke to Max Cobb, ...
Virtual advertising in sport: Smarter strategies for brand engagement
Advertising in sport has evolved significantly from static banners to sophisticated, dynamic solutions that help brands engage fan...
10 reasons why virtual advertising in live sports is a winning play for gaming brands
Virtual advertising has ripped up the playbook for brands wanting to connect with sports audiences, removing the necessity of huge...
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