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If you’re watching a World Championship and the feed cuts out mid-race, you don’t curse the production crew, the commentators, or the camera operators. You curse the system. The black box in the middl...

The Acea Run Rome The Marathon is a microcosm for the mass participation sport industry. It’s evolution over the last five years has reflected how people are reshaping movement, identity and community...

Sports broadcasting isn't rocket science, but when you break down the process, you could argue it's a close second. It is a finely tuned operation and every millisecond counts. The expectation from br...

Biathlon is rapidly evolving. To explore how these changes are transforming sponsorship and fan engagement, we spoke to Max Cobb, Secretary General of the International Biathlon Union (IBU). Cobb shar...

Advertising in sport has evolved significantly from static banners to sophisticated, dynamic solutions that help brands engage fans. Virtual advertising has become a crucial tool, allowing brands to t...

Virtual advertising has ripped up the playbook for brands wanting to connect with sports audiences, removing the necessity of huge budgets and relevance to only part of an audience. For gaming and bet...

Drone technology is now ever-present in sports broadcasting; birds-eye shots pepper highlights and sizzle clips from pitch to court to piste. This is not new territory.

Sustainability is transforming from a buzzword into a critical mission for the survival of winter sport, especially in the face of climate change. This reality is forcing sports organisations not only...

Würth has a longstanding history of supporting winter sports, partnering with global events that celebrate endurance and precision — qualities that align perfectly with their brand.

New partnership with World Athletics latest step in broadcast collaboration Zug, Switzerland – Infront has been appointed by World Athletics to lead international media rights sales for the World Athl...