Infront

Infront

Infront

Topics
Sports Broadcast Production Sports Media Rights Sports Sponsorship Sports Marketing Participation Sports
About
Infront is a leading sports marketing company managing a comprehensive portfolio of top properties. Infront covers all aspects of successful sporting events, including the distribution of media rights, sponsorship, media production, event operation and digital solutions. Headquartered in Zug, Switzerland, Infront has a team of more than 1,000 staff working from over 40 offices across more than 13 countries, delivering 4,100 event days of top class sport around the world every year. In 2015, Infront was integrated into Wanda Sports Group, part of Chinese conglomerate Dalian Wanda Group.
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Latest posts by Infront

Sports Broadcast Production

The quiet art of delivering global sports spectacle

Broadcasting a sports event might seem simple: Point a camera, press record, put it on air. But behind the scenes of a truly globa...

July 31, 2025
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Sports Sponsorship

How rightsholders can maximise revenue with corporate hospitality in sports

Fine food, a glass of something and a good view of the action. That’s the common view of corporate hospitality in sports. However,...

July 17, 2025
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Sports Marketing

How to maximise brand visibility through event design: Insights from the FIS Nordic World Ski Championships Trondheim 2025

Event design plays a pivotal role in the success of international sports events, shaping perceptions, enhancing sponsor visibility...

July 14, 2025
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Sports Broadcast Production

What is radio frequency and how can it keep a sport like cycling live?

Live coverage of cycling should be impossible. A venue which stretches across hundreds of kilometres of terrain, often mountainous...

July 4, 2025
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Sports Broadcast Production

Why every major event needs an on-site MCR (and why the best ones are barely noticed)

If you’re watching a World Championship and the feed cuts out mid-race, you don’t curse the production crew, the commentators, or ...

June 10, 2025
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Sports Sponsorship

Active lifestyle trends: Why Rome matters now

The Acea Run Rome The Marathon is a microcosm for the mass participation sport industry. It’s evolution over the last five years h...

May 16, 2025
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Sports Broadcast Production

Behind the screens: How a master control room brings live sports to millions

Sports broadcasting isn't rocket science, but when you break down the process, you could argue it's a close second. It is a finely...

March 19, 2025
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Sports Sponsorship

"Engagement naturally enhances sponsorship" - Q&A with IBU Secretary General Max Cobb

Biathlon is rapidly evolving. To explore how these changes are transforming sponsorship and fan engagement, we spoke to Max Cobb, ...

March 14, 2025
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Sports Sponsorship

Virtual advertising in sport: Smarter strategies for brand engagement

Advertising in sport has evolved significantly from static banners to sophisticated, dynamic solutions that help brands engage fan...

February 19, 2025
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Sports Sponsorship

10 reasons why virtual advertising in live sports is a winning play for gaming brands

Virtual advertising has ripped up the playbook for brands wanting to connect with sports audiences, removing the necessity of huge...

February 19, 2025
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