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01 January 1970 01:00:00 CET

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Infront is a leading sports marketing company managing a comprehensive portfolio of top properties. Infront covers all aspects of successful sporting events, including the distribution of media rights, sponsorship, media production, event operation and digital solutions. Headquartered in Zug, Switzerland, Infront has a team of more than 1,000 staff working from over 40 offices across more than 13 countries, delivering 4,100 event days of top class sport around the world every year. In 2015, Infront was integrated into Wanda Sports Group, part of Chinese conglomerate Dalian Wanda Group.
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Recent Posts

Sports Event Management Participation Sports

Q&A: Infront’s past and future in participation sport

Infront has recently restructured its mass participation business, renaming it to the Active Lifestyle unit. Hans-Peter Zuerbruegg, Senior Vice President of Active Lifestyle, outlines the Group’s hist...


ISO certification: What is it and why does it matter to Infront?

Infront started implementing its state-of-the-art compliance management system in 2012. Since then, we have deliberately focussed on strengthening and continuously improving and adapting it.

Sports Sponsorship Sports Marketing

Purpose marketing: Brand positioning through meaning and shared values

Purpose marketing has become a growing focus for brands over the last few years in line with the rising importance of corporate social responsibility (CSR). This is what it means and why it is importa...

Sports Sponsorship Sports Marketing

What is sports sponsorship?

Sport has been part of society for several millennia, creating heroes through the demonstration of physical and mental prowess. But what is sport sponsorship and how can it help brands?

Sports Technology

Meet Pico Get Personal

Infront acquired Pico Get Personal in November 2022. How will the company add to the innovative services we provide already? CEO and founder of Pico Asaf Nevo was featured on Infront Lab’s The Mix Zon...

Sports Marketing Sports Broadcast Production Sports Technology

Five ways tech will shape the future of sports broadcasting

The last decade has seen an explosion of technology enhancing sports broadcasts. Automated production, artificial intelligence (AI) and improvements to hardware has allowed platforms to improve fan's ...

Sports Sponsorship Sports Marketing

Why companies invest millions in sponsorship and what they get in return

In sports sponsorship, EUR 50M a year can quickly cross the table for big clubs like FC Barcelona or athletes like LeBron James. The European Football Championship also showed that an investment like ...

Sports Sponsorship Sports Marketing

Five ways women’s sports sponsorship can provide ROI for your brand

The last few years have seen women’s sport being given more of the spotlight, finally highlighting that competition at the highest level is not gender exclusive. Its growth reflects the broad audience...

Sports Sponsorship Sports Marketing

How sponsors win with strong content

Can the big sponsorship coup also succeed beyond the typical premium rights such as main sponsorship or naming rights? With the right strategy and appropriate activation concepts - definitely. In them...

Sports Marketing Sports Media Rights

Esports and TV broadcasters have a bright future together

Online streaming is the lifeblood of esports, with Amazon’s interactive Twitch platform and Google’s YouTube recording staggering viewing numbers in 2020. But traditional broadcasters can create a spa...

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