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Infront has recently restructured its mass participation business, renaming it to the Active Lifestyle unit. Hans-Peter Zuerbruegg, Senior Vice President of Active Lifestyle, outlines the Group’s hist...

Infront started implementing its state-of-the-art compliance management system in 2012. Since then, we have deliberately focussed on strengthening and continuously improving and adapting it.

Purpose marketing has become a growing focus for brands over the last few years in line with the rising importance of corporate social responsibility (CSR). This is what it means and why it is importa...

Sport has been part of society for several millennia, creating heroes through the demonstration of physical and mental prowess. But what is sport sponsorship and how can it help brands?

Infront acquired Pico Get Personal in November 2022. How will the company add to the innovative services we provide already? CEO and founder of Pico Asaf Nevo was featured on Infront Lab’s The Mix Zon...

The last decade has seen an explosion of technology enhancing sports broadcasts. Automated production, artificial intelligence (AI) and improvements to hardware has allowed platforms to improve fan's ...

In sports sponsorship, EUR 50M a year can quickly cross the table for big clubs like FC Barcelona or athletes like LeBron James. The European Football Championship also showed that an investment like ...

The last few years have seen women’s sport being given more of the spotlight, finally highlighting that competition at the highest level is not gender exclusive. Its growth reflects the broad audience...

Can the big sponsorship coup also succeed beyond the typical premium rights such as main sponsorship or naming rights? With the right strategy and appropriate activation concepts - definitely. In them...

Online streaming is the lifeblood of esports, with Amazon’s interactive Twitch platform and Google’s YouTube recording staggering viewing numbers in 2020. But traditional broadcasters can create a spa...