Infront - News

Sports Sponsorship

Keeping the world moving: Exciting growth across our Active Lifestyle portfolio in 2025

What we have seen first-hand, as a leader in participation sports across over 170 events that welcome more than 1.5 million...

December 4, 2025 Read more

Sports Sponsorship

Columbia and Megamarsch extend presenting partnership through 2028

Megamarsch has announced the extension of its exclusive presenting partnership with global outdoor brand Columbia through 2028.

November 18, 2025 Read more

Participation Sports

Suzanne Dorok appointed as new Managing Director of Megamarsch, succeeding Marco Kamischke

Megamarsch has announced a change in its leadership, with Suzanne Dorok stepping into the role of Managing Director, succeeding Marco...

February 13, 2025 Read more

Participation Sports

Mass participation booms: Over one million join Infront’s Active Lifestyle events

The year 2024 marked a significant milestone for Infront’s Active Lifestyle unit, with over one million participants engaging across...

November 29, 2024 Read more

Participation Sports

Sanlam Cape Town Marathon takes significant step towards becoming Africa’s first Major

The Sanlam Cape Town Marathon has recently made significant strides in its journey to join the elite Abbott World Marathon Majors...

November 21, 2024 Read more

Participation Sports

Infront strides further into running through strategic Shanghai Marathon partnership

The long-term partnership with newest candidate for Abbott World Marathon Majors includes 360° strategic consultancy throughout...

October 9, 2024 Read more

Participation Sports

XLETIX Kids expands with inaugural Brussels event

XLETIX Kids, the world’s largest obstacle running event for families, is expanding its muddy horizons beyond Germany and Switzerland,...

July 2, 2024 Read more

Sports Sponsorship

HYROX named to TIME100 Most Influential Companies in 2024

HYROX, global fitness racing phenomenon owned by Infront, has been named to the TIME100 Most Influential Companies in 2024.

May 31, 2024 Read more

Sports Sponsorship

HYROX named to Fast Company’s annual list of the World’s Most Innovative Companies of 2024

HYROX, global fitness racing phenomenon owned by Infront, has been named to Fast Company’s prestigious list of the World’s Most...

March 19, 2024 Read more

Sports Sponsorship

XLETIX Challenge secures MaxiNutrition as presenting partner

The XLETIX Challenge, Europe's leading obstacle course series owned by Infront, has secured MaxiNutrition as its presenting partner...

February 15, 2024 Read more

Sports Sponsorship

Record-breaking year for Infront-owned Active Lifestyle events

Infront has announced a historic year for its Active Lifestyle business as more than 725,000 participants entered over 125 events...

December 19, 2023 Read more

Sports Sponsorship

NORQAIN named new Timing Partner for BMW BERLIN-MARATHON

Official Timing Partner agreement until 2025 brokered by Infront

August 15, 2023 Read more