Mass participation booms: Over one million join Infront’s Active Lifestyle events
November 29, 2024
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Participation Sports
Sanlam Cape Town Marathon takes significant step towards becoming Africa’s first Major
The Sanlam Cape Town Marathon has recently made significant strides in its journey to join the elite Abbott World Marathon Majors...
November 21, 2024
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Participation Sports
Infront strides further into running through strategic Shanghai Marathon partnership
The long-term partnership with newest candidate for Abbott World Marathon Majors includes 360° strategic consultancy throughout...
October 9, 2024
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Participation Sports
XLETIX Kids expands with inaugural Brussels event
XLETIX Kids, the world’s largest obstacle running event for families, is expanding its muddy horizons beyond Germany and Switzerland,...
July 2, 2024
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Sports Sponsorship
HYROX named to TIME100 Most Influential Companies in 2024
HYROX, global fitness racing phenomenon owned by Infront, has been named to the TIME100 Most Influential Companies in 2024.
May 31, 2024
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Sports Sponsorship
HYROX named to Fast Company’s annual list of the World’s Most Innovative Companies of 2024
HYROX, global fitness racing phenomenon owned by Infront, has been named to Fast Company’s prestigious list of the World’s Most...
March 19, 2024
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Sports Sponsorship
XLETIX Challenge secures MaxiNutrition as presenting partner
The XLETIX Challenge, Europe's leading obstacle course series owned by Infront, has secured MaxiNutrition as its presenting partner...
February 15, 2024
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Sports Sponsorship
Record-breaking year for Infront-owned Active Lifestyle events
Infront has announced a historic year for its Active Lifestyle business as more than 725,000 participants entered over 125 events...
December 19, 2023
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Sports Sponsorship
NORQAIN named new Timing Partner for BMW BERLIN-MARATHON
Official Timing Partner agreement until 2025 brokered by Infront
August 15, 2023
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Participation Sports
Cycling Unlimited enters strategic partnership with Flanders Classics
Flanders Classics named minority shareholder in Cycling Unlimited alongside Infront, Swiss Cycling, Vogel Investment and ProTouchGlobal
June 13, 2023
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Sports Sponsorship
Megamarsch reaches new heights through partnership with Columbia
Columbia to become exclusive Presenting Partner of the market leader for hiking events in Germany.
April 3, 2023
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Sports Event Management
Infront expands endurance sport digital solutions portfolio through MarathonFoto acquisition
Infront's acquisition of MarathonFoto, a top provider of endurance event photography in the US, consolidates their leading position in...
March 28, 2023
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CASE STUDY
Hey Google, tell me about the FIBA Women’s World Cup
Google was named the inaugural partner ahead of the FIBA Women's Basketball World Cup 2022, representing a joint endeavour to elevate the profi le of women's basketball on a global platform.
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