Two-year Partnership strengthens the participant experience and connects the expertise of Columbia, Intersport Germany and Megamarsch
Mönchengladbach, Germany – Megamarsch, a subsidiary of Infront and the leading organiser of long-distance hiking events in Germany, Austria, Switzerland and Spain, entered a two‑year partnership with Intersport Germany from 2026. The world’s leading sports retailer will become the official retail partner of Megamarsch, with presence at almost all event locations. The collaboration complements Megamarsch’s exclusive presenting partnership with Columbia and combines the strengths of all three brands across the entire participant journey.
Ahead of each event, Intersport Germany will play a central role in selected stores, where Megamarsch participants can complete their official check‑in, collect starter packs and receive tailored advice on their equipment. The focus will be on Columbia products specifically designed for the demands of long‑distance hikes – from footwear and waterproof jackets to functional apparel and accessories.
During the events, the partnership will be visible through co‑branded participant materials, photo points along the route and motivational elements such as trophy vouchers. These measures are designed to provide additional encouragement, create emotional memories and strengthen the bond within the Megamarsch community.
Another key element is the recognition of volunteers. A new buddy pass model will acknowledge the contribution of volunteers through a tiered reward system including gifts and benefits from Columbia, Intersport Germany and Megamarsch, making their commitment more visible and encouraging long‑term involvement.
Suzanne Dorok, Managing Director of Megamarsch, said: “Intersport Germany supports our community at the very start of each Megamarsch journey – the preparation. The combination of personal in‑store guidance, high‑quality Columbia gear and strong on‑site activation provides real added value for our participants.”
Henriette Tesch, COO INTERSPORT Germany, added: "Outdoor is one of our strongest categories and plays a central role for our customers. Exercise in nature, shared experiences and overcoming personal challenges are the focus of everyday sporting life for many people today. With Megamarsch as a partner, we are actively supporting this development and equipping people in the best possible way – no matter what goal they set themselves."
Carola Scholz, Country Manager Germany and Austria at Columbia, said: “We are pleased that the Intersport Germany retail partnership has enabled the creation of another high-quality touchpoint with our brand. Through expert advice – from the preparation phase through to the on-site pre-check-in – our products are brought into participants’ awareness at exactly the right moment.”
The partnership strengthens the Megamarsch experience and highlights the growing relevance of the European hiking community.
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