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B2RUN corporate running series heading for records in Germany

2 min read

The runs held in the cities of Dillingen Saarland and Kaiserslautern Pfalz, recently acquired from n plus sport, will be integrated into the B2RUN series

Munich, Germany - The B2RUN corporate running series is on course for growth in Germany, with at least 16 races being carried out throughout the country next season. By integrating two corporate runs in Dillingen Saarland and Kaiserslautern Pfalz from n plus sport GmbH, B2RUN’s portfolio in Germany has been expanded by two attractive events. For the 2016 season, organiser Infront B2RUN, the subsidiary of the international sports marketing company Infront Sports & Media, is anticipating a record attendance of up to 190,000 runners – a significant increase compared to 125,000 in 2015.

Lars Gerling, Managing Director of Infront B2RUN, said: “For many German companies, whether SMEs or DAX corporations, B2RUN is a platform for promoting health and team building and has become a fixed date in the calendar. Our goal is to continuously expand the popular series and to provide as many runners as possible with access to the events. We are steadily on track – both through organic growth as well as by integrating existing races through acquisition. The recently acquired company runs ideally complement our portfolio, as we continue to guarantee participants highly professional and exciting events in the coming years.”

Ralf Niedermeier, CEO of n plus sport, added: “Our company runs in Dillingen Saarland and Kaiserslautern Pfalz have developed most successfully over recent years underlining their popularity in 2015 with a total of 23,289 participants. It is the right time for us to put further development in the hands of a well-established, nationwide organiser. Infront B2RUN will help our events – as part of a national series – to reach out even further. Also, we are convinced that our existing partners will benefit from new synergies through the B2RUN event and corporate network.”

The Wochenspiegel Firmenlauf Dillingen Saarland and Gründels Fresh Firmenlauf Pfalz were established in 2005 and 2008 respectively. In summer 2016, they are to be carried out under the B2RUN corporate running series umbrella as B2RUN Dillingen Saar and B2RUN Kaiserslautern Pfalz. The 2016 B2RUN season starts presumably on 19 May in Dortmund and closes on 14 September with the final in Berlin.

About Infront B2RUN

Infront B2RUN, subsidiary of the international sports marketing company Infront Sports & Media, organises and develops Europe’s largest corporate running series B2RUN and has recorded significant growth since it was founded in 2004. Currently, the 6km runs are held each year in Germany, France, Switzerland and recently also in Portugal, offering companies attractive platforms for unique employee events. In Germany, B2RUN is the fastest-growing and largest running series. In 2015, it reached a record attendance of approximately 125,000 participants from over 5,700 companies with 12 events all over Germany.