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In the world of advertising, the allure of new, high-tech platforms like The Sphere in Las Vegas will undoubtedly draw attention. Its projection of the moon was stunning, and the image of a gigantic e...

In a world where fitness has evolved from a mere goal to a dynamic lifestyle, HYROX is leading a global revolution. The format was formed in 2017 out of a desire to create a sport that blended the wor...

A year ago, Infront had its compliance management system certified according to ISO standards 37301 and 37001 in a thorough audit process. The system has now successfully passed the first yearly recer...

HBS recently provided broadcasting website IBC a behind the scenes tour at Rugby World Cup 2023 in France. For the second time HBS is the host broadcaster, continuing its collaboration with World Rugb...

The BMW BERLIN-MARATHON stands as a hallmark in the global running calendar and is one of the six Abbott World Marathon Majors. It’s also the world’s fastest marathon and a race that runners and fans ...

As the sports broadcasting landscape continues to evolve, the Machineseeker EHF Champions League is not just keeping pace but setting the tempo. The recently unveiled documentary, "Dare to Rise" – cre...

Sports content production continues to be a space where creativity runs the game. New dedicated content strategies for social media and mobile applications are making the traditional playbook obsolete...

The highly anticipated FIBA Basketball World Cup 2023 tipped off on August 25, and the excitement was palpable. This year's tournament promises to make history, starting with the phenomenal new attend...

The 2023 TotalEnergies BWF World Championships in Copenhagen, Denmark, takes place six years after Infront and the Badminton World Federation (BWF) entered an exclusive media and marketing partnership...

TABLE OF CONTENTS THE RISE AND NEW POTENTIAL OF TECHNOLOGY IN SPORT AND HOW RIGHTSHOLDERS AND BRANDS CAN BENEFIT WHAT IS SPORTS TECHNOLOGY? THE IMPACT OF SPORTS TECHNOLOGY AT THE VENUE THE RISE OF SPO...