“Brave New Sport” and Infront to fuel fresh dialogue on the desirable future of sport
November 2, 2021
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Sports Marketing
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Sustainability
Sports Sponsorship
EHF Champions League generates audience of 530 million in 2020/21
Broadcast success for EHF Marketing, Infront and DAZN Group in partnership’s first season
August 31, 2021
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Sports Sponsorship
Infront expands footprint in Africa through stake in Sanlam Cape Town Marathon
Ambition to make the South African-based marathon an Abbott World Marathon Major and top endurance event by 2025
August 23, 2021
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Sports Sponsorship
Infront seals new sponsorship deals to kick-off the 2021/22 Champions Hockey League season
Ongoing development of top pan-European ice hockey competition opens new commercial doors and markets
August 22, 2021
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Sports Marketing
Infront secures Serie A coverage in almost 200 countries as exciting new season gets set to begin
Top Italian league welcomes 20 new broadcast partners for 2021/22 season
August 19, 2021
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Sports Marketing
Arena Sport to remain home of Lega Serie A for next three seasons
Renewed partnership brokered by Infront in first agreement since new international media rights partnership with Italian league
June 10, 2021
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Sports Marketing
Infront and SportA prolongation ensures BMW BERLIN-MARATHON remains on ARD and RBB
2021 and 2022 editions will continue to be broadcast live and exclusively on German free TV Zug, Switzerland – Infront and BMW...
June 6, 2021
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Sports Sponsorship
Fast-growing tech company Wolt sponsors 2021 IIHF Ice Hockey World Championship
Finland-based technology company best known for its delivery platform named Official Sponsor for first time
May 19, 2021
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Sports Sponsorship
Infront seals Engelbert Strauss sponsorship for 2021 IIHF Ice Hockey World Championship
European workwear maker’s new logo and branding to feature on tournament ice machines for first time
May 18, 2021
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Sports Sponsorship
GT Radial gains grip on Champions Hockey League as new Official Tire Partner
Infront, the exclusive media and marketing partner of the Champions Hockey League (CHL), has welcomed GT Radial as the Official Tire...
May 16, 2021
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Sports Sponsorship
Infront secures Official Equipment Partners for BWF Major Championships
Infront, the Badminton World Federation’s (BWF) exclusive media and marketing partner, has signed up VICTOR and Yonex as the Official...
April 21, 2021
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Sports Marketing
ISU extends media rights agreement with Infront
The International Skating Union (ISU) has prolonged its media rights agreement with Infront for another four seasons, further...
April 5, 2021
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CASE STUDY
Le Gruyère AOP x World Curling: A decade of precision, tradition, and global reach
For more than twenty years, Switzerland’s most iconic cheese has partnered with World Curling, This long-standing collaboration goes beyond logo exposure, aligning the messaging between a premium gastronomic brand and a winter sport defined by precision, strategy, teamwork, and discipline.
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