Infront and SportA prolongation ensures BMW BERLIN-MARATHON remains on ARD and RBB
June 6, 2021
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Sports Sponsorship
Fast-growing tech company Wolt sponsors 2021 IIHF Ice Hockey World Championship
Finland-based technology company best known for its delivery platform named Official Sponsor for first time
May 19, 2021
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Sports Sponsorship
Infront seals Engelbert Strauss sponsorship for 2021 IIHF Ice Hockey World Championship
European workwear maker’s new logo and branding to feature on tournament ice machines for first time
May 18, 2021
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Sports Sponsorship
GT Radial gains grip on Champions Hockey League as new Official Tire Partner
Infront, the exclusive media and marketing partner of the Champions Hockey League (CHL), has welcomed GT Radial as the Official Tire...
May 16, 2021
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Sports Sponsorship
Infront secures Official Equipment Partners for BWF Major Championships
Infront, the Badminton World Federation’s (BWF) exclusive media and marketing partner, has signed up VICTOR and Yonex as the Official...
April 21, 2021
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Sports Marketing
ISU extends media rights agreement with Infront
The International Skating Union (ISU) has prolonged its media rights agreement with Infront for another four seasons, further...
April 5, 2021
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Sports Marketing
Infront extends English Premier League sub-Saharan rights partnership
Infront and the English Premier League (EPL) have prolonged their partnership for free-to-air rights (FTA) across sub-Saharan Africa...
March 8, 2021
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Sports Marketing
Infront ups cycling presence with Tour de Pologne partnership
Infront has added cycling’s Tour de Pologne to its growing summer sports media rights portfolio after reaching an agreement with the...
March 7, 2021
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Sports Marketing
Remote production rolled out at FIS Nordic World Ski Championships 2021
Infront Productions will use a full network-based setup, coupled with a remote production concept to deliver the coverage of the...
February 17, 2021
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Sports Sponsorship
Most engaged Women’s EHF EURO ever as sponsors reap rewards from digital strategy
The Women’s EHF EURO 2020 was the most engaging online in the tournament’s history, celebrating a 56 percent increase in social media...
February 16, 2021
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Sports Marketing
Olympic Games gets free-to-air exposure in Kenya through Infront brokered Standard Group PLC partnership
The Olympic Games Tokyo 2020 will be broadcast on the commercial free-to-air KTN channel in Kenya for the first time after Infront, a...
February 14, 2021
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Sports Sponsorship
Werder Bremen is pleased to announce 188BET as new official sleeve partner
Bremen, Germany - Werder Bremen has announced its partnership with online bookmaker 188BET for the Asian market. The relationship will...
February 11, 2021
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CASE STUDY
How Conrad used sports sponsorship to strengthen brand relevance across Europe
A strategic partnership combining the IBU World Cup and Loop One Festival to drive brand perception, customer engagement and measurable business outcomes.
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