SKECHERS expands winter sports sponsorship presence through FIS and FIL deals
November 7, 2023
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Sports Sponsorship
LaVita energises winter sports with new sponsorship agreements
The family business from Lower Bavaria is a partner of winter sports, becoming the Official Main Sponsor of the BMW IBU World Cup
October 30, 2023
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Sports Sponsorship
Infront and ADAC accelerate together
Expansion of partnership sees Infront becoming Official Marketing Partner of ADAC Motorsport
October 23, 2023
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Sports Sponsorship
Vodafone signs largest ever women's volleyball partnership with Turkish Volleyball Federation
Infront-brokered agreement to cover both national team and top league rights.
October 12, 2023
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Sports Marketing
Infront Italy and Lega Basket Serie A extend partnership to 2030
Infront Italy and LBA strengthen their alliance until 2030, building on a track record of revenue growth and fan engagement to elevate...
October 2, 2023
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Sports Sponsorship
NORQAIN named new Timing Partner for BMW BERLIN-MARATHON
Official Timing Partner agreement until 2025 brokered by Infront
August 15, 2023
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Sports Marketing
FIS and Infront enter historic FIS World Cup centralised media rights framework agreement
FIS and Infront have agreed terms for an exclusive agency agreement for the distribution of the international media rights to FIS...
July 24, 2023
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Sports Sponsorship
Peugeot prolongs long-term partnership with Stade Toulousain Rugby
Peugeot has extended its partnership with France’s TOP14 champions Stade Toulousain until the end of June 2027. The deal was brokered...
July 13, 2023
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Sports Sponsorship
Infront secures exclusive marketing agreement with Germany’s easyCredit BBL
New partnership of top European basketball league includes marketing of all central league packages
June 20, 2023
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Sports Sponsorship
Škoda extends longest sponsorship in sports history through new IIHF Ice Hockey World Championship agreement
Infront secures Škoda IIHF Ice Hockey World Championship sports sponsorship prolongation, providing platform for new brand strategy.
May 5, 2023
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Sports Sponsorship
EHF, EHF Marketing and Infront restructure long-term agreement
Infront, the EHF and EHF Marketing have restructured their 10-year exclusive media and marketing rights agreement.
January 26, 2023
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Sports Sponsorship
Infront and Ochsner Hockey join forces in IIHF merchandising partnership
Collaboration for all merchandising at IIHF Ice Hockey World Championships to run until 2026
November 22, 2022
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CASE STUDY
Sustainability practices during a mass participation event: the case of Rome Marathon
From ISO certification to community-led initiatives, Run Rome the Marathon has built a comprehensive approach to sustainability that’s reshaping how major city marathons operate.
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