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How can rights holders and brands play to win as the world transitions through the COVID-19 pandemic? What trends are transforming the sports marketing industry? Which ones to pay closer attention to?

Partnering with fast-growing sports properties that offer rich and diverse ecosystems, such as the Champions Hockey League (CHL), can open up incredible growth opportunities for brands. Matthias Wolf,...

Leading digital and mobile locking brand iLOQ has unlocked a wealth of opportunities for growth through an innovative partnership with the Champions Hockey League (CHL), says the company’s Chief Marke...

The Olympic silver medallist and sports marketing expert discusses the rise of B2B sponsorship, its hidden opportunities – and why CHL fits the bill.

As the world emerges from lockdown, the sports media industry is contemplating a “new normal” of spectator-less events and limited operations for many months to come.

Amid the Coronavirus disease (COVID-19) outbreak, sports organisations worldwide are experiencing an immense wave of games and events cancellations. This situation causes rights holders financial loss...

Adventures in telepresence In 2016, two-time Emmy Award winner Aviv Shapira and his partners sold sports tech startup Replay to Intel. It was the culmination of a remarkable journey that started with ...

The startup industry has seen exponential growth over the past decade, with that development also having an impact on the sports industry. Whether it is technology on the field of play or the thirst f...

Today's challenge is that sports fans want to connect with each other and with the sport, not brands or broadcasters. Our goal is to show both broadcasters and sponsors how they can leverage digital s...

First highlighted by McKinsey's Steven Hankin in 1977, the phrase 'war for talent' has become synonymous with the ever-shifting ecosystem of talent attraction and retention that companies face. The ch...