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Explosive growth in the sports tech market is unlocking new revenue streams and reshaping the sports marketing industry, from automated content creation to deep fan data analytics.

The sports industry has entered a phase of exhilarating change. Technology has sparked a maelstrom of new ideas, from esports and virtual advertising to AI-enabled fitness apps and cutting-edge fan en...

As the esports economy surpasses one billion euros (Wanda Sports Group IPO, 2019), more sports organisations are flocking to the lucrative gaming revolution.