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Andreas Kaeshammer

Andreas Kaeshammer
Andreas Kaeshammer is Infront’s Head of Football, responsible for all global football activities, including managing 50 rightsholders, 60 agreements and leading the international team.
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Sports Marketing Sports Media Rights

Master fan engagement in football to capture Gen Alpha

The post-2010 cohort of football fan is not following the sport the way their parents did. The fact that fan engagement is a term which features on every pitch deck, regardless of commercial vertical,...

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