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01 January 1970 01:00:00 CET

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André Fläckel

André Fläckel
Head of Gaming and Esports
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Recent Posts

Sports Event Management Sports Marketing

How any sports rightsholder can benefit from gaming and esports

The entry point to esports is getting lower The last two years have seen gaming and esports mature, growing from an unknown – albeit significant – entity in the sports industry to a recognised next st...

Sports Sponsorship Sports Marketing

How technology can further accelerate esports revenue growth?

Sponsorship and advertising have been the lifeblood of esports since it started commercialising. But how does the industry take the next step to match its counterparts in mainstream sport?

Sports Sponsorship Sports Marketing

Mastering the esports and gaming ecosystem

It’s becoming vital for rights holders and brands to voyage into the esports ecosystem, but the terrain can feel alien. The good news is that help is at hand.

Sports Sponsorship Sports Marketing

Why esports is the antidote to COVID uncertainty for brands and rights holders

While many traditional sports scrambled to navigate the COVID-19 pandemic, esports stood firm to cement its position as a major trend redefining the future of the sports marketing industry.

Sports Sponsorship Sports Marketing

Brands cannot afford to miss the esports juggernaut in 2021

When Burger King sponsored lowly English football team Stevenage, a few eyebrows were raised. Before too long, however, the fast food giant was one of the most visible brands on EA Sports’ popular FIF...