KNOWLEDGE HUB
Explore our blog, news, case
studies, and whitepapers
Infront Blog
The curling audience explained: Why brands reach the right people
The curling audience delivers global reach, long broadcast exposure and access to highly relevant, professional viewers. Discover ...
Curling sponsorship: The global platform brands consistently underestimate
Curling sponsorship offers global reach, premium audiences and brand-safe visibility that many brands overlook. Discover why ...
Five reasons brands should stop treating winter sports as one sponsorship opportunity
Brands should view winter sports as diverse sponsorship opportunities with unique audiences, long-term ROI, and meaningful ...
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News
Wanda Group and Infront Announce Conclusion of Strategic Review Process
Following a comprehensive assessment and considering the company’s excellent results in recent years, as well as the strength of ...
Intersport Germany becomes official retail partner of Megamarsch
Two-year Partnership strengthens the participant experience and connects the expertise of Columbia, Intersport Germany and ...
Extensive broadcast coverage secured across South-East and Central Asia for Milano Cortina 2026
Infront secures extensive broadcast coverage for Milano Cortina 2026 across South-East and Central Asia, enhancing accessibility ...
Brave New Sport Blog
How meaningful sponsorship has driven change in Formula 1
Formula 1 has undergone a seismic shift in perception, audience and popularity. How have brands driven that change?
Polarization calls for geopolitical and cultural competence
Sports organizations are struggling to cope with a polarized global environment. A nuanced understanding of geopolitics is more ...
In the news – Sports Maniac Podcast, Blick and ESB Network
The concepts outlined in Brave New Sport have been discussed with a broad audience, both online through our own deep dive series.
Le Gruyère AOP x World Curling: A decade of precision, tradition, and global reach
For more than twenty years, Switzerland’s most iconic cheese has partnered with World Curling, This long-standing collaboration goes beyond logo exposure, aligning the messaging between a premium gastronomic brand and a winter sport defined by precision, strategy, teamwork, and discipline.
Case Studies
Le Gruyère AOP x World Curling: A decade of precision, tradition, and global reach
For more than twenty years, Switzerland’s most iconic cheese has partnered with World Curling, This long-standing collaboration ...
From the living room to centre court: Westwing's journey into tennis
Together with creative agency Apollo 18, Westwing decided to develop a concrete concept for entering the tennis space, with ...
BWF: Building the story of a global sport
Combining the best of live and non-live sports content to deliver the best for fans.
Whitepapers
The unstoppable rise of esports
The lock down has only accelerated the advance of esports. Investing in esports enables rights holders, brands and broadcasters ...
Coronavirus: sports sponsorship post crisis planning
This white paper outlines the challenges and opportunities for the industry as sport resumes post coronavirus with focus on ...
Next Play: The audience-first era starts now.
Discover five key trends in sports that enhance fan engagement and create sustainable revenue through personalized experiences ...
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