When heritage meets high performance
Few brands embody Swiss tradition as authentically as Le Gruyère AOP. For more than twenty years, Switzerland’s most iconic cheese has partnered with World Curling, becoming the Title Sponsor of the European Curling Championships in 2002 and Official Main Sponsor of the World Men’s & Women’s Curling Championships in 2016.
This long-standing collaboration goes beyond logo exposure, aligning the messaging between a premium gastronomic brand and a winter sport defined by precision, strategy, teamwork, and discipline. These values are deeply rooted in both curling and the artisanal production of Le Gruyère AOP.
From global TV broadcasts to on-site culinary experiences, the partnership demonstrates how heritage brands can achieve global visibility while staying true to their origins.
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